CraftyPod #70: Marketing Your Art & Craft on Etsy, with Ryan McAbery

01 Mar 2008


Image courtesy of Ryan McAbery, Littleput Books.

 
Sorry, this podcast is no longer available. You can still listen to some other free shows, or browse additional shows for sale.

In this show:

- Learn about marketing your art and craft, with Ryan McAbery of Littleput Books.

- Pick up some tips for marketing your work within the community of Etsy.com users.

- Consider some ways to market yourself to the world outside Etsy.

- Get over your fear of marketing once and for all!

Some Markety Links:

- Check out Ryan's Etsy shop, Littleput Books.

- Check out Ryan's blog as well - great tips there!

- Pamela Slim has good marketing advice, too.

- CraftBoom is another good resource.

- A resource for international sellers: Etsy for Everyone.

- Great resource, courtesy of Meggiecat: Luann Udell's blog about the business of art. (And there's even more at her old blog.)

- ...And lastly, here's Etsy's own marketing advice.

UPDATE, 9/9/11: It should be said that Ryan decided to sell her business in 2009. You can hear that part of her story in this follow-up podcast we did.

Categories: 

Comments

This was a great interview! Thank you very much. I've known about etsy for a while but have been putting off trying it out. Now, I'm inspired to get going!


Thanks, Diane, so much, for the audio on marketing on Etsy. I first learned about Etsy on about.com and then my daughter told me about it. Since then, I have put only 2 items of jewelry on my Etsy site. Now, after hearing your audio and checking out Ryan's Littput Books Shop which led me to looking at many other sites, I'm raring to go and follow through with all of the ideas.

Thanks again,

Pam


Thanks for sharing so much knowledge and insight on your podcast. I was fortunate to hear about ETSY just the other day and then I got an email from about.com regarding your podcast...I don't believe in coincidences, so I think I am being led to sell my work on ETSY, and thanks to you...now I have a little more help to do that.

I originally joined to sell my dichroic glasswork and stones that I polished. I was about to take some photos of my work and decided to put some of the photos I have in my albums on line... I live in a motor home and have 4 years worth of pictures that I've taken of sights, people, animals, monuments, oceans,lakes, sports, etc!

So far, I've had some hits on my pictures, but no sales...I will continue to pick some fun/pretty/informative/unique photos and forge on...

Wish me luck! My pendants should be on in a week or so...I hope others see them and enjoy them as much as I do!

Thanks again for your help...
Sue


That was a great interview! Thanks. I have never listened to a pod cast before. Your interview skills were great, and the voice quality was so clear. I have a couple of friends I am going to pass this on to. I have been poking around Etsy for a bit and purchased a few things. I just saw the Esty "guy" on Martha Stewart the other day, so that along with this interview makes the process much more clear.


Thank you so much for this.
By the way, I'm a huge NPR fan...this is my first podcast....ever! I have to say, you're so talented, and I really enjoyed this. It's beautifully put together, and I really enjoyed it.

Sincerely, Susy


Loved the podcast! So many good tips and lots of things I need to be doing to get my etsy shop noticed. Sorry, no time to say more as I have to go now and work on improving my shop - so much to do!!


Thank you for a great show Diane, it's like you're reading my mind! Why is nobody buying my beautiful bags in my etsy store? Not enough people know about them. Guess you're not reading my mind only think what I and thousand of other crafty gals are thinking about these days!

Ryans etsy store is fabolous. I want to both buy everything and make everything myself or have my shop in such order and cute fashion! :-)

Thanks to Ryan too for sharing her advices!


Thanks for the link :)

Brilliant podcast full of fab tips I'll be linking to it at Craftboom!


Great questions and great answers!


You are so good to us! These are really good links. I have never opened an etsy accout because I'm scared. But last week Martha Stewart had the Etsy owner on, and he is, I think, about 14. So, good work! I love browsing Etsy. I really look forward to the time when I can throw really good stuff up there.


Oh goody! I downloaded it, and I will listen tomorrow at work. Glad you're feeling better!!


A very timely podcast - I learned some new things. Thank you!!

{hope you are feeling better}.


Thanks so much for such a fantastic interview! It was great to hear and perfect timing for me... I'm planning on opening an Etsy store next month!


That was totally inspiring and helpful. I really appriciate the advice on how to organize your shop and keep it simple. She is so right about it being very similar to a real shop when you get bombarded with too much information all at once. I am the first to leave when I feel that way. Thank you!


This was a fantastic podcast, Diane! I have forwarded the link to many fellow etsyians!


I have an Etsy shop and these great marketing tips will help me out a lot. Thanks


Loved this podcast! Great, useful info! Thank you!


Loved the interview. I have a few items on Etsy but have not sold anything yet. Your information I think will help me.


what a great source for info. i spent the podcast snugling under the covers with my hubby . he snored through it ( what does he know), but I got LOTS of great inforamtion to use to market my shop!
thanks!


Thank you for sharing so much. I loved it!


Just found this podcast - and it was so informative. Thank you! I am one of those "shy" ones who does NOT like to talk about myself - so marketing is so hard for me. I just opened my etsy store (don't have anything listed yet) - but am definitely going to take your advice on photographs, forums, blogging, etc. Thank you!


Wow! Just wanted to say, this was such a wonderfully informational and everything I need to get answered. I just posted a blog post called "How and Where do Artist Market Their wares to None Artist Buyers." Your interview was perfect. Thank you


You are so good to us! These are really good links. I have never opened an etsy accout because I'm scared. But last week Martha Stewart had the Etsy owner on, and he is, I think, about 14. So, good work! I love browsing Etsy. I really look forward to the time when I can throw really good stuff up there.


A very timely podcast - I learned some new things. Thank you!!

{hope you are feeling better}.


This was a fantastic podcast, Diane! I have forwarded the link to many fellow etsyians!


That was totally inspiring and helpful. I really appriciate the advice on how to organize your shop and keep it simple. She is so right about it being very similar to a real shop when you get bombarded with too much information all at once. I am the first to leave when I feel that way. Thank you!


Oh goody! I downloaded it, and I will listen tomorrow at work. Glad you're feeling better!!


Great questions and great answers!


Thanks for the link :)

Brilliant podcast full of fab tips I'll be linking to it at Craftboom!


I have an Etsy shop and these great marketing tips will help me out a lot. Thanks


Thank you for a great show Diane, it's like you're reading my mind! Why is nobody buying my beautiful bags in my etsy store? Not enough people know about them. Guess you're not reading my mind only think what I and thousand of other crafty gals are thinking about these days!

Ryans etsy store is fabolous. I want to both buy everything and make everything myself or have my shop in such order and cute fashion! :-)

Thanks to Ryan too for sharing her advices!


Loved this podcast! Great, useful info! Thank you!


Loved the interview. I have a few items on Etsy but have not sold anything yet. Your information I think will help me.


Loved the podcast! So many good tips and lots of things I need to be doing to get my etsy shop noticed. Sorry, no time to say more as I have to go now and work on improving my shop - so much to do!!


That was a great interview! Thanks. I have never listened to a pod cast before. Your interview skills were great, and the voice quality was so clear. I have a couple of friends I am going to pass this on to. I have been poking around Etsy for a bit and purchased a few things. I just saw the Esty "guy" on Martha Stewart the other day, so that along with this interview makes the process much more clear.


Thank you so much for this.
By the way, I'm a huge NPR fan...this is my first podcast....ever! I have to say, you're so talented, and I really enjoyed this. It's beautifully put together, and I really enjoyed it.

Sincerely, Susy


Thanks for sharing so much knowledge and insight on your podcast. I was fortunate to hear about ETSY just the other day and then I got an email from about.com regarding your podcast...I don't believe in coincidences, so I think I am being led to sell my work on ETSY, and thanks to you...now I have a little more help to do that.

I originally joined to sell my dichroic glasswork and stones that I polished. I was about to take some photos of my work and decided to put some of the photos I have in my albums on line... I live in a motor home and have 4 years worth of pictures that I've taken of sights, people, animals, monuments, oceans,lakes, sports, etc!

So far, I've had some hits on my pictures, but no sales...I will continue to pick some fun/pretty/informative/unique photos and forge on...

Wish me luck! My pendants should be on in a week or so...I hope others see them and enjoy them as much as I do!

Thanks again for your help...
Sue


what a great source for info. i spent the podcast snugling under the covers with my hubby . he snored through it ( what does he know), but I got LOTS of great inforamtion to use to market my shop!
thanks!


Thank you for sharing so much. I loved it!


This was a great interview! Thank you very much. I've known about etsy for a while but have been putting off trying it out. Now, I'm inspired to get going!


Thanks, Diane, so much, for the audio on marketing on Etsy. I first learned about Etsy on about.com and then my daughter told me about it. Since then, I have put only 2 items of jewelry on my Etsy site. Now, after hearing your audio and checking out Ryan's Littput Books Shop which led me to looking at many other sites, I'm raring to go and follow through with all of the ideas.

Thanks again,

Pam


Thanks so much for such a fantastic interview! It was great to hear and perfect timing for me... I'm planning on opening an Etsy store next month!


Just found this podcast - and it was so informative. Thank you! I am one of those "shy" ones who does NOT like to talk about myself - so marketing is so hard for me. I just opened my etsy store (don't have anything listed yet) - but am definitely going to take your advice on photographs, forums, blogging, etc. Thank you!


Wow! Just wanted to say, this was such a wonderfully informational and everything I need to get answered. I just posted a blog post called "How and Where do Artist Market Their wares to None Artist Buyers." Your interview was perfect. Thank you