I know – I need to read that line a couple times in order to believe it, too.
Anyway, the line (which includes scrapbooking, jewelry, and fabric embellishment kits) is aimed at teen girls – or, as they’re characterized in the brochure, “sophisticated and savvy young ladies in search of trend and prestige.”
Sadly, my plane arrived late in Anaheim and I missed the Paris Hilton event at CHA. You can see a little glimpse of it in Michaela’s post at CraftStylish. By all accounts, it was mobbed.
I have no issue with celebrities getting involved in craft – Vanna White‘s been at it for a long time, and Deborah Norville launched a yarn line this year. But I have to say: the products in those cases are of good quality.
The stuff in this Paris line seemed very blingy and plastic to me. Not to mention, presented with very little hard information as to the product itself. (Visit the website, and see a similarly opaque block of copy that says nothing much.)
I know I’m not the target audience, but I have to wonder whether those teens in search of “trend and prestige” will even go for it. Or, will their mothers be all that interested in Paris Hilton exerting any kind of influence on their daughters?
(I mean, above is a sample of scrapbook paper from the line – a seemingly-naked young woman reclining on her private jet with a cocktail in hand. Do teens really need this kind of imagery?)
Paris-as-crafter was a topic of conversation again and again on the show floor – I spoke with other show-goers and exhibitors, and I have to report: there was universal derision.
But let me remind you, Paris’ CHA launch event was packed with these same folks. So while we like to turn up our noses at the idea of Paris sitting home on a Friday night with her glue gun, we certainly lined up to see her in person.
It’s sad, in a way – clearly, Paris Hilton seeks business opportunity, and some team of designers obviously put effort into these products. Maybe the problem is in the presentation – if it wasn’t all so emblazoned with the face of a young woman whose life of extreme privilege has made her a bit of a punchline, then we might be willing to evaluate the products on their own terms.
You know which celeb I’d like to see launch a craft line? Amy Sedaris. She would rock it.