One trend that I predict is a rise in individualism in crafting, with people getting more confident about doing it their own way instead of slavishly following patterns. I think that online crafting communities are strongly encouraging this trend with their emphasis on sharing ideas and peer education.

A related area that may also be influencing this is the way the ‘traditional’ division between the fine art and craft worlds seems to be lessening somewhat. In the last few years I’ve seen a much greater acceptance of crafting techniques and materials within the fine art world.

When I was in art college, I often used to prefer going to my two local craft stores instead of art stores because the craft stores ALWAYS had new and exciting products that sparked ideas for new work, whereas the art shop was far less innovative. Perhaps the craft industry needs to be made aware that artists are also buying their products – it’s certainly not all ‘middle aged, middle class white woman’ (although I confess that I as well as being an artist, I also fall into all those categories). My art spending is still split between art stores (both online and bricks and mortar shops), craft stores (almost entirely bricks and mortar stores), my local haberdashers and my local hardware store.

If I was a crafting company, I’d be marketing things like small, cheap but decent printing presses or screenprinting machines so that people can afford to do printmaking at home. The outcry over the Print Gocco shows that there’s a market for this kind of thing. I’d also be developing further products that can be used with computers because I think that the up and coming generation are increasingly at home with doing stuff on computers. Although I think the REALLY smart money may be in online services where you upload your own images that are then professionally made into objects like books, fabric, cards etc. I’m thinking about companies like Moo, Moonpig, Blurb and Spoonflower where the emphasis is on professionally made items that are very individual and personalised.