viagra stores cheap levitra professional levitra how long does it last levitra pills tadalafil liquid buying viagra online without prescription order viagra prescription sildenafil online india viagra generic off brand viagra get viagra in canada buy kamagra soft tabs generic viagra soft levitra in mexico vardenafil drug viagra overnight no prescription cheap kamagra oral jelly buy cialis no prescription generic kamagra tadalafil sales viagra india pharmacy viagra online shop viagra professional online viagra fast delivery split cialis purchase viagra online no prescription buy cheap levitra viagra alternative new drugs where to buy viagra tablets generic levitra reviews cheap viagra generic buy viagra safely viagra oral gel buy viagra 25mg over the counter viagra australia is ordering viagra online legal buy cialis super active viagra without rx kamagra 100 gold viagra sildenafil 100mg viagra suppliers in UK cialis trial pack cheap cialis professional female viagra herbal canada cialis generic viagra drug information cialis tablet cialis medication cialis online pill cialis in india kamagra suppliers cialis woman brand viagra online generic viagra suppliers buy viagra now online tadalafil 10mg buy viagra next day delivery natural viagra viagra over the counter usa buy kamagra tablets viagra equivalents buy viagra pill cheap kamagra jelly viagra cheap generic viagra soft tabs 100mg is 25mg viagra enough buy viagra tablets kamagra suppliers uk cost of cialis daily buy kamagra oral jelly sildenafil for females how to get levitra without a prescription viagra picture of pill sildenafil citrate tablets for sale viagra cheap prescription levitra usage viagra 100mg price buy viagra safely online tadalafil once daily sildenafil low cost cialis soft tab cialis patent expiration is generic tadalafil safe online viagra paypal sildenafil generic sildenafil medication reliable viagra viagra pharmacy online cialis professional tadalafil levitra results sildenafil tablets 100 mg viagra prices online generic viagra no prescription viagra impotence buy cheap kamagra tadalafil or cialis viagra over the counter alternative cheap cialis free shipping buy cialis usa green kamagra viagra mail order canada viagra soft tabs 100mg buy viagra in singapore viagra discount buy viagra cheap online buy viagra soft tabs online cialis uk prescription cialis nz online prescription cialis buy cialis europe viagra no script cialis daily cost cialis 20mg daily female viagra pill generic viagra tab buy viagra professional price of viagra tablets levitra online sales cialis over the counter in canada discount retail viagra cheap soft cialis viagra sale buy cialis once a day cost kamagra australia online sale viagra viagra pharmacy levitra from india buy genuine viagra kamagra price viagra 50mg price canadian viagra generic tadalafil price comparison generic cialis forum kamagra sales canadian viagra online buy online viagra securely cialis dosage recommended levitra comparison color of viagra pill online viagra sale kamagra delivery buy viagra pill buy kamagra online what dosage of cialis should i take generic levitra vardenafil where to buy sildenafil citrate viagra over the counter usa buy levitra uk herbal viagra products cost of viagra in australia sildenafil 20 mg sildenafil citrate 50mg generic viagra india cialis natural viagra sildenafil citrate how to get viagra without a prescription order cialis from canada cheapest cialis online cialis viagra comparison indian viagra brands buy discount viagra online cialis lowest price levitra order cialis canadian brand levitra bayer viagra UK cheap viagra otc buy levitra in uk cialis prescription cost viagra paypal cialis online purchase viagra on line viagra pills UK ordering cialis from canada viagra prescription price sildenafil citrate best price viagra cost with prescription cheapest kamagra online viagra to buy in UK cheap viagra canada viagra price online cheapest viagra prices order viagra no prescription low dose cialis daily buy kamagra australia buy viagra for women where to buy viagra cheap viagra UK no prescription best otc viagra buy viagra for cheap liquid sildenafil online cialis sales cialis paypal cheapest viagra price cialis professional canada buy viagra without a prescription overnight sildenafil soft tabs buy kamagra bangkok sildenafil citrate powder viagra pills 100 mg viagra over the counter alternative generic sildenafil citrate viagra ranbaxy sildenafil dose kamagra pills online cialis prescription levitra online no prescription cost of viagra 50mg buy cialis daily use cialis 10mg or 20mg buy tadalafil india buy real viagra online viagra from mexico cialis woman viagra herbal substitute 50 mg viagra online herbal viagra review kamagra for women buy viagra in india viagra next day uk genuine viagra online buy original cialis vardenafil tablets 20 mg cialis gels indian viagra cost cialis 10 mg daily viagra super active 100 mg cialis order canadian pharmacy cialis generic viagra new zealand cost of generic viagra cheap sildenafil citrate tablets kamagra 100 chewable 10mg levitra viagra professional generic cialis india cheap cialis pills online pharmacy viagra cialis prescription online herbal viagra for women cialis sample pack cialis generic search is cialis available over the counter? buy cheap levitra indian generic cialis purchase viagra online cialis 40 mg tadalafil suppliers cialis multiple attempts viagra 150 mg purchase cialis canada sildenafil citrate 100mg get cialis prescription cheap cialis professional viagra 50mg cost viagra generic drug viagra samples free generic viagra pill kamagra wholesale buy kamagra online uk buy cialis tadalafil generic viagra UK viagra 200mg 20mg cialis generic buy viagra prescription online buy levitra pharmacy purchase sildenafil citrate tablets viagra trial voucher order viagra from canada cialis suppliers viagra uk buy cheap cialis viagra generic names viagra young age canadian viagra pro sildenafil citrate over the counter buy viagra 25mg viagra natural equivalent cheap generic vardenafil sale viagra get viagra without a prescription cheap cialis delivery free pfizer coupons for viagra viagra 100mg side effects viagra from india viagra online prescription sildenafil sublingual indian kamagra generic levitra pills cialis for sale in canada generic cialis from india viagra in singapore vardenafil online generic viagra prices buy viagra pill online tadalafil 20mg 25mg viagra online without prescription buy viagra with amex viagra indications buy tadalafil no prescription generic cialis pill cialis soft tabs review cialis 20mg daily cialis 20mg price cialis tips generic viagra samples purchase levitra generic viagra without prescription viagra medical information tadalafil generic 5mg buy sildenafil citrate pills viagra prescription needed buy viagra perth viagra super active+ viagra vs levitra vs cialis generic levitra price cialis discount coupon viagra buy viagra levitra online pharmacy viagra jellys kamagra 100mg oral jelly sildenafil cheap viagra india generic viagra purchase viagra copy levitra oral blue viagra cialis non prescription kamagra london viagra 25 mg price cheap levitra 5mg cialis buy online viagra toronto sildenafil citrate 100mg india order viagra by phone cialis how long does it take to work cheap generic viagra levitra prices canada how much is viagra in australia vardenafil cheap levitra sample pack kamagra legal drug prescription viagra cialis street price vardenafil hcl 10mg generic sildenafil india get viagra prescription online cheapest cialis price generic cialis online tadalafil viagra gel uk levitra mg cialis cheap online sildenafil uk generic viagra does it work otc viagra substitutes vardenafil no prescription over the counter cialis online viagra paypal buy cialis mexico buy viagra now online levitra professional online get viagra online boots viagra price cialis in canada when will generic cialis be available where is viagra manufactured discount cialis pill vardenafil hcl 20mg tab purchase viagra online buy tadalafil 20mg canadian pharmacy cialis cheap viagra next day delivery viagra discount sale UK suppliers of viagra vardenafil australia levitra prescribing information cheap kamagra jellies get cialis prescription online viagra natural cialis from certified pharmacy cialis low dosage online generic cialis kamagra oral jelly online viagra liquid viagra kamagra viagra for cheap cialis forum viagra liquid form cialis uk buy order cialis online cheap viagra without prescription how is viagra prescribed cialis online no prescription cheap viagra without prescription liquid cialis research ordering sildenafil online safe cialis 30 mg cialis shipped overnight vardenafil aurochem cialis generic no prescription indian viagra brands purchase cialis canada overnight viagra discount online viagra viagra prescription online viagra medication viagra instructions price of viagra in ireland levitra cost viagra online buy viagra street name viagra cialis online viagra prescription free cialis thailand kamagra ajanta sildenafil gel generic viagra in canada levitra online order cheap viagra UK cheap sildenafil cialis generic india equivalent of viagra for women tadalafil soft tabs levitra viagra compared viagra cipla cialis 2.5mg generic generic levitra online levitra otc 5mg cialis cialis how it works buy tadalafil without prescription viagra canada online sildenafil vs tadalafil vs vardenafil viagra alternative UK levitra dosages cialis street value cheap tadalafil uk buy viagra by the pill where can i buy viagra without a prescription canadian viagra generic cialis drugs online viagra order viagra no prescription required buy brand viagra generic tadalafil viagra 20mg online cialis prescription generic cialis overnight soft viagra online cialis coupons viagra sales online generic viagra cialis magnus sildenafil 50mg how to get viagra without a prescription cheap viagra generic viagra where to buy generic viagra no prescription viagra cost comparison real viagra without a prescription viagra professional online cialis tab viagra best price online generic viagra from india levitra tab 20mg sildenafil without prescription buy viagra soft tabs online levitra online sales levitra tablet viagra soft tablets levitra discount coupons generic viagra online UK viagra 50mg levitra buy online viagra pfizer buy cheap viagra jelly generic levitra no prescription cialis soft tabs no prescription viagra how it works online purchase viagra viagra 50 mg online buy kamagra oral jelly buy viagra in south africa cialis 10mg or 20mg overnight cialis delivery where to buy cialis in singapore viagra free shipping cialis without rx buy levitra 10mg cialis australia levitra price comparison viagra impotence pill cialis 2.5mg generic kamagra with paypal cipla drugs cialis 20 mg drug viagra over the counter UK viagra United States generic viagra usa women levitra generic viagra prices buy viagra mastercard generic tadalafil canada viagra soft tabs cost of viagra vs cialis how to get cialis in australia get viagra fast viagra winnipeg viagra online original viagra online viagra cialis generica viagra suppositories kamagra uk ordering viagra without a prescription cialis canadian pharmacy buy cheap kamagra online cialis coupon cialis dublin vardenafil side effects viagra samples online sildenafil australia viagra 100mg reviews canada levitra cialis effective dose buy viagra pfizer tadalafil online pharmacy vardenafil cost generic sildenafil 50mg free cialis pills sildenafil brand names viagra without ed cialis vs viagra comparison generic drug viagra safe buy viagra online generic levitra 20mg vardenafil information viagra vancouver bc buy kamagra in uk tadalafil tablets buy vardenafil hcl 20mg tab viagra female effects viagra price canada sildenafil tablets viagra drug cialis mastercard cialis original viagra wholesale cheap safe viagra viagra for sale buy viagra pills price cialis cialis uk supplier kamagra gel review tadalafil 20 mg purchase viagra canada levitra versus cialis original viagra

Japanese Craft Books vs. US Craft Books: your thoughts?

by Sister-Diane on January 11, 2010

in Craft Books

I’ve been culling my craft book stash lately, and thinking a lot about Japanese craft books.

I should say right up front: I receive a fair number of review copies from US craft book publishers. So I’ve been in the fortunate position to see a lot of the new titles that have come out in the last few years.

Still, as I weed out my craft book collection, I’m noticing that my little stash of Japanese titles always makes the cut. Every one of them feels as useful and relevant to me as it did the day I bought it, and some of them are years old now.

…But increasingly, I don’t feel the same way about all my US craft books. More of them (and especially, more-recently-published ones) seem to make the Goodwill/Giveaway pile. So I thought I’d look at what makes my Japanese books feel so much more valuable. And I’d love to hear your thoughts on this subject, too.

I certainly don’t mean to “bite the hand that feeds me free craft books” here. But I know that many US publishers are struggling right now. I think there’s something to the way Japanese publishers approach craft books, and it isn’t just the aesthetics. I thought maybe we could open a discussion here about what we crafters would like to see in US craft books, and maybe this would be of some use to publishers.

…So, when I look at my Japanese titles, here’s what stands out:

Slim, Well-Curated Volumes

One thing I notice right away is that most Japanese craft books are fairly small books. The project collections are often fewer than the seeming US standard of 20-50. But what’s nice is, those slim books are very rich in content.

There might be only twelve projects in a Japanese book, for example, but they’re all really well-designed things I want to make.

I tend to think that this comes from careful curating of project sets, and maybe from a willingness to appeal to smaller audience segments. In so many Japanese books, the project set seems to be oriented to one skill set, and one design sensibility. Whereas US craft book publishers often seem to take a “something for everyone” approach, hoping to attract larger audiences for their books.

The problem there, of course, is that when I page through many US books, I find myself interested in only some of the projects. Some are too beginner for me, and some aren’t my style. And if I only like half of the projects in a book, then I may not make the decision to buy it.

But of course, I’ll willingly plunk down a much higher price for a Japanese book that’s designed around my tastes.

Project-Based Focus

In US craft books, I often see chapters about the histories of various crafts, or the obligatory “Materials” chapter that describes every last morsel needed for the projects. Don’t get me wrong – I get that these chapters are meant for beginners in a craft. But as someone with more intermediate skills, I often see them as pages I have to pay for, but rarely get much value from.

In Japanese books, they tend to get right to the projects. And I find that I rarely miss those developmental chapters. Wouldn’t it be great if US craft books were more targeted at specific skill levels instead of trying to appeal to everyone at once?

On a related note, Japanese publishers also put out this little format, which is something I’d love to see US publishers emulate. It’s a cross between a zine and a book – a small number of pages, simply staple-bound, with a small project set focused around a nice, tight concept. These little books seem to be budget priced – although, as a US buyer, I gladly pay a premium for them.

If anyone working in publishing reads this post, I’d love to hear from you: how expensive is this form to produce? And readers, would you buy these if US publishers made them?

It rather seems to me that, as budget-conscious as we all are lately, these small-format books could find an audience.

Educational Quality

Here’s where, to my mind, Japanese craft books have it all over their US counterparts. I have yet to pick up a Japanese craft book that doesn’t contain clear and thorough step-by-step visuals for every single project. Sometimes they’re process photos, and more often, diagrams like these.

In US craft books – and especially those published in the last few years – this kind of educational quality is pretty rare. I’ve looked at so many US books where there’s a lavishly-styled photo of the finished product, and the steps to make it are expressed only in text. (Or, in text with a few key diagrams.)

I totally understand that photographs and diagrams are more costly to produce than text. But it seems to me that crafters are a pretty visual audience. And text just doesn’t seem to be much of a visual teacher – especially for crafts like sewing, where placements and measurements are crucial.

Interestingly, despite the fact that I don’t read Japanese, I can generally easily follow the process photos and diagrams in my Japanese books. As a craft book buyer, I would love to see this kind of educational quality in US books. Because frankly, right now I can often get better, more visual learning on the internet, either from free tutorials or in the burgeoning market of self-published ebooks.

I want to support US craft book publishers, but I also need to get good value for my dollar. Beautiful finished-project photos are nice, but the craft books I keep around year after year are the ones with great educational quality.

…But this is all just my opinion. What do you think? What would you like to see more (or less) of in US craft books?

  • I have to admit that I am of the same mindset. I love step-by-step photos with step-by-step instructions under each photo. But what I also like to see is at least 2-3 variations of the project at the end of each one. That way, I can see other ideas.

    A lot of craft books I've picked up lately are very generalized and that drives me crazy. I, like you, would rather see a fewer projects with more details then more projects with more generalization. I think that's why I prefer video workshops these days. They get right down to business and you can follow along without second guessing or wondering what exactly the artist meant.
  • SisterDiane
    Thank you for adding your perspective here, Alyice!
  • ladydreamgirl
    I'm on a college student budget (that is, the only books I can afford are gifts and textbooks and even textbooks can be hard to afford) so I stick mainly to free online materials. It's pretty much impossible for me to justify buying a book that has things in it that I'm not interested in making. The comments from people in the publishing business seem to indicate that it's essentially impossible to curate a book so that all of the projects will appeal to everyone, but if you think outside of the box of traditional publishing, there is. Print on demand craft books. The projects to go into the book are selected by the person buying the book and the book is only printed when it is ordered. Of course I'm presuming the print on demand services are capable of handling such customizability at a reasonable price. Of course I'm sure that given time it could become possible if it isn't possible yet, but if it's a viable idea I'd love to see a craft publisher set up a build your own craft book service.
  • Lisa
    Printing on demand is possible however it often makes the price per book jump in price. A book that might cost $15 when mass produced can jump to $40. At the point I'm not sure if it's worth it.

    Now another option I can see working really well these days are craft ebooks. A lot of information can packed into one, if purchasing a lot of books they would be neatly organized on the computer instead of searching through a bookcase (which takes up a bunch of room if you have a ton of craft books), and they would be permanent like a book unlike a website that may disappear down the road when you try to refer back to it at a later time.
  • SisterDiane
    Boy SO WOULD I!!
  • superstitches
    I love Japanese craft books. I own just as many if not more Japanese craft books than English ones.In fact, I still have the first one my mother bought me (c1976) that was translated into English. The little stuffed animals in this book are still as appealing as ever, thirty something years later. I can't read a word of Japanese but am always able to figure out how to put the project together because of the great diagrams and pictures. The Japanese seem to always have a clever twist to many of their projects, either in the construction or using something old in a new way, etc. My daughter who is a fairly new sewer/crafter has had very good success using my Japanese books to make things from. A good source for Japanese craft books is yesasia.com. Free shipping to the US on orders over $39 (not hard to reach that number). The only drawback is it takes four weeks to get your order as they ship from HongKong.
  • SisterDiane
    Ooh - awesome! Thanks so much for sharing the YesAsia link, and your
    perspectives!
  • cinderellen
    I may be totally missing the point, but I think the small form craft book niche is somewhat filled by the pamphlets and booklets I see at craft stores. Most of these are tightly focussed on a particular sort of project and technique, and not all are at the beginner level. I especially like them for crochet projects because full sized crochet books (except amigurumi books) invariably feature a lot of projects too odd and useless for my taste in an effort to have something for everyone. As soon as I can read crochet charts I'll be hitting the Japanese books, though.
  • sometimescrafter
    I almost never buy US craft books. When I do, I never follow the directions, but instead use the photos for visual inspiration and the measurements if I need them. I don't want to sit and read directions and figure out how to decipher them I have been buying Japanese craft books for two years now and they are worth every penny. I find that I spend about the same, with the same amount of projects and a lot of times less than the price of US craft books. I love how some of them are specifically targeted and how others have a variety that all mesh well (houses, hexagon, kitchen and living). What draws me to the Japanese craft books again and again is the visual diagrams with all of their measurements and the occasional photo walk through. I agree on the part of beginner instruction chapters - we don't need them in every book. There are books put out for just this purpose. I find that most of the projects in the Japanese books are simple, but because of the detailing it seems so much higher level. And not only that, the projects seem so new and fresh - like nothing we see here.

    What I would love to see in craft books from US publishers in the future is more diagrams and photo instruction, less text. I love the paperback nature of the books - easy to flip through, scan patterns needed and store on my shelf.
  • lauraleemattingly
    So much great feedback here! Thanks, Diane, for starting the discussion.

    We at Chronicle Books love Japanese craft books and have quite a collection here in our office. In 2006 we actually translated and published four Japanese craft books. We called the line Kyuuto and chose four of our favorite books to translate: Amigurumi, Lacy Crochet, Fuzzy Felted Friends, and Woolly Embroidery. http://bit.ly/8FWNs0 We didn’t touch the content—just translated each into English. The books performed well, but didn’t take the world by storm. Were we ahead of our time?

    After hearing from accounts that they want to see more Japanese-inspired craft books, we asked them if they'd like to repromote, but they're more interested in new titles. Which brings me to the point that Kate touched on -- for titles published for smaller niches, the shelf life simply isn't as long. With so many craft books out there and consumers being more selective than ever, our goal is to put out products that will stay relevant for years to come. Both for the retailers, who can continue to sell them, and our customers who can keep them on their bookshelves.

    It also sounds like people want both the visual step-by-steps AND the smaller, cheaper format. That's a tough one, because visuals are costly (but I agree they are the most valuable thing for crafters, and we try to use them as much as possible). We have to price the book appropriately in order to make profit. Not to mention our constant desire to produce visually pleasing books and try new and fun formats....

    But all this being said, we would love to take another crack at Japanese crafts -- sounds like the time is right. What specifically would you guys like to see? Would love to hear your ideas!

    I also like what Average Jane Crafter said about offering extras online. This is something we'll be doing more of in the coming year -- stay tuned.

    Thanks again for this great dialogue.
  • SisterDiane
    Thank you, Laura Lee! I loved the Kyuuto series - the direct translations were charming. I'm sad to hear that it didn't do as well.

    Can any of the publishing-industry folks who have commented here answer this question, then: hasn't the advent of online book sales changed the concept of "shelf life?" I mean, my local mainstream bookstores rarely have many interesting titles on their shelves - at four different Border's stores here in Portland, for example, there's a bunch of knitting books, a bunch of papercraft/scrapbooking/mixed media, a bunch of jewelry, and little in-between. (Of course, I'm lucky enough to have Powell's, but that's a special case.)

    And at my local Michael's and Jo-Ann stores, books are just crammed onto tiny shelves. It continually amazes me that anyone can even find books there to purchase.

    ...And yet, with Amazon I can buy any book on any subject, and have a much more varied and organized browsing experience. In this day and age, do brick and mortar bookstore sales really make so much difference?
  • Hi! It's Susanne from C&T again. It's an interesting question and a lot more complicated than a post can really answer. But the highlights are that 85% of the sales at C&T come from specialty stores (mostly fabric stores) where dedicated sewers are looking for inspiration and a $25 book is nothing compared to the $10+++ a yard for the fabric.

    It can be tough to even get books to be displayed at any of the large craft chains, or the bookstores or the big box stores, so we don't (well, can't) rely on them for anything more than an impulse buy. Our titles are specialized enough to enjoy a niche in a location in fabric stores where most buyers are free from the distractions of life (kids, dinner, work, etc.) so that they can really have a good browse.

    Online sellers are wonderful, and I always read to the reviews and watch the best-sellers (it is my job, after all), and the excellent part, as you pointed out, is that the shopper is not reliant on the taste/preference of any one book buyer agreeing to stock a title; However, any publishing Sales Director will tell you that the best way to capture back the massive expense of an illustrated reference book (I'll kiss and tell a bit here: ours average well over $25,000 in expenses before they even hit the shelves) is to have a broad sales base on which to draw.

    Here's an example: Just suppose that I think I can sell 2,000 copies of a book online and make to book any format I like. But if I make that same book the size that one of the craft chains need to fit in their displays, I can get 4,000 copies in their stores. Will online sellers not buy the book if I make it the size the chains need? Well, they probably won't care because they can't touch and feel the book online, so I'll take my chances.

    So, if your question is why gear books for 'the shelves', or 'the racks', then the answer is: you want a to create a format that is the most accommodating, the most appealing, and the most cost-effective for the most outlets where you can buy books.
  • SisterDiane
    Wow, thank you so much, Susanne, for that very detailed answer! That
    helps me better understand the bigger picture. If you're willing, can
    you help me understand roughly how many of that theoretical 4,000
    copies that make it into the big chain store end up being returned, on
    average?
  • Susanne
    Well, that would REALLY be kissing and telling!
    It varies year to year, but it's generally negligible.
  • SisterDiane
    Fair enough! You are awesome. Thank you again!
  • Hello SisterDiane,
    I'm an editor at Shambhala Publications/Trumpeter Books where I've started a series of Japanese craft books translated into English called Make Good: Craft + Life. (See our books here: www.makegoodbooks.com.) I also share a love of Japanese craft books, both of their aesthetic--their sensibility and style is very different and very specific--and the detailed diagrams. For the books we translate, we try to retain as much of the original charm, design, and functionality as possible. As a visual learner myself, I do greatly value the diagrams; however, I do realize that everyone learns differently. Many people want or need the written instructions, which is why we go through the effort of also expanding the written instructions in our books. By having both written instructions and detailed diagrams, we hope to accommodate a broader range of makers. I'm curious if you find these books successful. (Interestingly, I've just started working on a translation of one of the books you feature above--Suzuko Koseki's newest patchwork book.)

    We are also starting to include some original titles in this series. Our goal for these books are to maintain the same basic components of the Japanese craft books we love: a specific look that is often romantic, retro, and quirky, and detailed instructional diagrams with clear step-by-step instructions.

    It's important to remember that everyone has different tastes. The project you hate in one book is the favorite project of someone else, and it's very rare to find a craft book from which you want to make EVERYTHING, no matter how curated the book is. With this in mind, what I think makes a craft book successful is if they are able to inspire, so that even if you don't want to make a specific project, there is still something in the presentation that sparks some excitement or an idea. Why is this perhaps more often the case with Japanese craft books rather than US craft books? Perhaps the answer is different for everyone. For me, I enjoy that the designs are often simple, so they can be imagined in different ways; there is often a humanness to the presentation--the projects feel less modeled and more placed within a lifestyle; the props used lend a soft sweetness and quirky charm; and the diagrams allow you to visualize the making process, which is exciting. I think a lot can also be said of their foreignness--the Japanese characters, the fabrics, the design sensibility, the quirky use of English, and unusual production elements (that just can't be reproduced in the US due to cost). I think there is something inherently appealing about Japanese craft books that just can't be replicated in the US.

    I am a huge fan of all craft books--US and Japanese. The craft books that I love the most seem to have a very specific personality, which I find inspiring. For example, Handmade Home by Amanda Soule (which I also worked on), Nora Gaughan's Knitting Nature, Lotta Jansdotter's books, Lena Corwin's Printing By Hand, Kata Golda's Hand-Stitched Felt. These all have a clear point of view and distinct look, which can be very inspiring.

    Sorry for the very long comment! I'm getting to this discussion a bit late and, obviously, find it very interesting and relevant. Thank you!
  • SisterDiane
    Thank you so much for chiming in, Jennifer!

    I hope that the discussion here hasn't given anyone the impression
    that I'm demonizing written instructions. All I object to is text
    instructions taking the place of all other visual education in craft
    books. I saw an over-use of text instructions in many titles in 2009.

    And I totally agree that not all the projects in a book will appeal to
    everyone. Even in my beloved Japanese books, there are one or two
    projects I like, but wouldn't really make.

    However, this might just be a good place to bring up the elephant in
    the room: how all the free content we all generate online every day is
    affecting the way book buyers see the projects in US craft books.

    One thing I love about Japanese books, as you've also cited, is their
    unique visual style. Unfortunately, I'm still not seeing this kind of
    originality in many US releases. Since I look at craft on the web
    every day, it's harder for me to decide to buy a book that shows me
    more of the same. But in Japanese books, I always find fresh takes on
    all kinds of crafts.

    I do think that US publishers have a tough job in shaping books that
    can compete well with the online culture. Certainly a different world
    from the days when all we saw in craft came from books and magazines.

    I love what you've said about books with a "specific personality." I
    totally agree - these are always more compelling than books which seem
    to have been assembled out of market research report data.
  • mimik
    Maybe I am completely off base, but this is how I picture they are different? - Japanese craft books look like they come from some kind of design group- like the old Readers Digest series of craft books from the '70's. There are project designers, pattern makers, illustrators, writers, etc. American craft books seem to be more of a one person show. The author comes up with the projects, writes the directions, makes the patterns... The Japanese books often have a magazine feel. I think that it would be difficult for one person to have all the skills to put together something that looks like that Japanese model.

    I grew up sewing from commercial patterns and those 70's craft books. I only ever read text as a last resort. I find a lot of text is overwhelming- I just glaze over. I want to be able to figure out a project from the pictures. When I started making patterns last year, I asked people what format they liked best. Every single person who replied told me that they liked lots of pictures and that they learned best visually. And everyone seemed to feel a bit guilty about that! I love the illustrated format.
  • SisterDiane
    Wow, that's an interesting perspective, Mimi. And I love those old
    Reader's Digest and Better Homes & Gardens books from that era, too.

    Wouldn't it be cool to see books produced by collectives of crafters
    with complimentary skills?

    And I totally agree with you - I always gravitate to learning from
    visuals over text.
  • mimik
    ............................................................................
    check out my blog!
    http://mimikirchner.com/blog/
  • I love the Japanese craft books. The only downside is that I get inspired by their fabrics and then I can't find them here in the U.S. I would take a Japanese Craft book over our U.S. ones any day. Simple pictures with step-by-step instructions :)
  • Really interesting post. Because I'm on a bit of a budget I never buy a craft book without borrowing it from a library first (unless it's second hand and a bargain and I can spend 15 mins looking through it to make sure it's worth the ÂŁ3.50 I'm going to spend on it!). But I'd say out of every ten books I buy, one will go on my Amazon wish list. And generally they tend to be skills based books rather than project focused books - things like pattern cutting books by Winifred Aldrich or the Harmony knitting guides that have loads of different stitches in. I got a project based book as a present for Christmas (I won't name and shame!) and although there's a decent number of things in there that I think I will make, I'm struggling with the mainly text instructions. There really aren't enough diagrams, and I've found my self doing Google Image searches for photos of other people's completed projects so I can work out what the handle / back / inside / flap should look like! I would love to buy some Japanese books but I have no idea where to start - could you do a post about some of your favourites? Or is there anywhere online you can recommend to start looking?
  • SisterDiane
    Thanks, Emily! A really good starting place on the web is Crafting
    Japanese: http://craftlog.org/craftingjapanese/
    An amazing database of Japanese books, and advice on where to find them.
  • One thing that has come to mind as I've seen the follow-up comments is this: Sometimes, I do like the background information in a craft book. Not necessarily the "here is a needle and these are scissors" part, but the interesting historic information is nice sometimes. This is especially true in specialty books. Two examples that come to mind happen to be your kanzashi book and Susan Beal's Button It Up book. In those cases, I *loved* the historical introductions.

    Perhaps this is where publishers could take another hint (though this is kind of wishful thinking) If they embrace the less-is-more concept with the books, maybe they could also embrace the accompanying technology concept or the give something for free along with what you are selling kind of thing. (hear me out- I know i'm getting rambly) Some of that historical information and basic resources would make for perfect content for an accompanying blog/web site/twitter feed, making the whole experience much richer. I'd love to spend a little more on a simple cut-to-the-chase craft book that happened to have an accompanying web site where those extra resources were gathered. It might end up actually being cheaper for the publishers, and would allow for more interaction with the readers, thus building loyalty.

    Maybe?

    ;)
  • thingsbright
    this is a great idea. really. i'd rather have less, cooler projects and get this other info online.
  • SisterDiane
    This is a lovely idea, Rachel! It would also help give a print book
    some really nice online marketing traction, because this is still
    valuable content, but offered for free as an enticement to look
    through the book. And much more interesting, I have to say, than a lot
    of the "hip hot cool DIY retro not-your-grandma's" copy that's used to
    market so many US craft books. Great idea!
  • thingsbright
    i love my grandmas' stuff and would love a moratorium on that kind of marketing. Cool, DIY, retro, whatever is fine. Snarking on those before us is tired.
  • SisterDiane
    BOY, I could not agree more!
  • I have 5 Japanese craft books on jewelry making that have been reprinted in English and these are the books that I refer to most often. I totally agree with you regarding unnecessary pages on materials and history of the particular craft. It seems to me that US publishers seem to think every craft book should be geared to the beginner, when that is just not true. Those of us that are seasoned crafters would like our craft books to have just projects and how to make them, not waste our time and money with information that does not pertain to us. If I want to learn a new craft, then I will buy a book that is strictly for beginners.

    The reason I so often refer to my Japanese craft books is because they are not filled with the "filler" pages of materials and other boring info I really don't care about. Visually they are much more appealing and spark far more inspiration than any of my other reference books.
  • I've written several tutorials and PDF patterns - all with really detailed step-by-step photos. When I'm making something for the first time it's helpful (and reassuring) to know what it's supposed to look like every step of the way. When I wrote my first officially published book I was horrified by how few photos/diagrams I was allowed to include. On the other hand - it's got beautifully-styled photos of the finished projects. Way better than I could do on my own.
  • SisterDiane
    Thanks for chiming in, Wendi. Man, I sure wish beauty shots and
    process images didn't have to be an either-or proposition.
  • Betz
    Fascinating discussion! It's interesting to me, as an author, because I have been thinking about my own publishing experiences and what I want to do going forward.

    I have had the fortunate opportunity of having 2 books published, both with different publishers and very different approaches to project instructions and overall look and feel. Warm Fuzzies has step-by-step photographs for each project. It is straight forwardly all about the projects and the techniques to make them. Sewing Green has instructions using text and key diagrams. In addition, Sewing Green has a great deal of written content (sidebars and interviews) that supports the concept and the of the book. To me, both approaches are valid as long as the instruction, in whatever form, are clear and accurate. I think a lot of it boils down to "different strokes for different folks". The style of Japanese craft books appeals to some while others appreciate what is currently offered in the US, which is a pretty broad umbrella of style.

    In reference to some of the comments: Speaking purely from my experience, I was never asked by an editor to "dumb down" any of my projects or to add "filler" projects. I, like many authors I would assume, put my heart and soul into each and every project and them edited them down to the best. Realistically, I know that all of the projects are not for everyone, but I did my best to make them unique and interesting while having a broad appeal.

    I love that some of the comments are from literary agents and people from the publishing industry as they offer such valuable insight to the conversation.

    Thanks for opening up the discussion, Diane!
    Betz
  • SisterDiane
    Thank you so much, Betz! I'm thrilled to hear your side as a published
    author. I agree with you that the market can bear a wide range of book
    approaches. And I hope all the people who've chimed in with their
    preferences will be of help to publishers as they plan future books.
  • abbyglassenberg
    Diane, thank you as always for leading us in such an interesting and relevant conversation! I have a small collection of Japanese craft books and magazines like Cotton Time. They sit next to my collection of 1970's craft books and I would not consider giving any books from either of these two collections away. Although I look through the new craft books at the bookstore, i have not bought one in several years. I have, however, given several free copies I have received away.

    The books I pull out to read and look at over and over again are really more like craft reference books. I love Jean Ray Laury's old books that help you to develop your own ideas. They do not have step-by-step photos, but the text and the diagrams help me to think about designing my next project. The Japanese craft books serve the same purpose, but in a different way. Perhaps because I am not distracted by any words, I focus on the beautiful photos and the diagrams and I start to think creatively about what I could design myself. They are like little fountains of inspiration. I can always see something new in there to get me thinking.

    I taught myself to sew and I learned (and still learn) from the techniques section of every craft book I read. There are always construction techniques I hadn't thought of before or materials and tools used in a way that hadn't occurred to me or are more efficient than what I've been doing. I appreciate those sections and I don't think of them as a waste of space. Even the most seasoned sewist can learn something new from reading how someone else organizes their materials or finishes a seam.
  • MelodyJ
    I think American publishers are focusing on beginners now. Up until a few years ago it was hard to find a good beginner book for any craft. Most of them seemed to assume you already know the craft. I feel US publishers should now focus on balance. Try to put out a good number of books for all skill levels.
  • futuregirl
    Don't even get me started on how un-interesting the projects in American craft books are. I'd never shut up.

    Even if they were illustrated and diagrammed and explained, I'd never want to make them. OK, that's enough. Like Kate said ... be the change you want to see. Right? Right!
  • futuregirl
    Whoa! I thought your post was *excellent* and pretty much summed everything up ... and then I read your comments! Goldmine, anyone?! Wow.

    The first time I saw one of the little Japanese saddle bound books with felt stuffie patterns in them for around $5.60 I almost squeeled out loud. Mine has 18 patterns (plus more if you count the variations). They are a selection of patterns from a bunch of different stuffie books, so some patterns are in other books I own ... BUT, and this is key, there are several that I don't have because they were the only pattern in their particular book that I wanted, so I hadn't bought the $19 book.

    I love a beautiful craft book, but I'm more about a good project with good instructions. I think the tiny saddle bound books combine the best parts of those two areas. And stapled books can open flat, unlike glued books. I've also seen the smaller format books for crochet.

    As far as marketing, change the playing field! When I worked at a gaming company in the 90s, everyone had these huge CD-ROM game boxes that they actually put heavy card board in so they were heavy. They wanted people to feel like they were getting their money's worth. Now game boxes are tiny and light, so they can fit more on a shelf and the shipping doesn't cost as much (or the boxes).

    Maybe a publisher should not only start publishing the smaller format, more focused books, but also create a display for them that they set up in the store. Then the little books wouldn't get hidden in the giant 8.5" x 11" display holders.

    I've been to the book store several times in the last couple of weeks since my buying ban has been lifted and, frankly, there isn't one book at the store I even remotely want to buy. It's sad, really, because I *want* to buy a craft book.

    Wonderful post, Diane!!!
  • Debbie St. Germain
    I love the japanese books too. I like how you can follow the directions, just by looking at the pictures and diagrams. I also like the size and quality of the books. I have gotten patterns that are all text, and I get lost half way through. I prefer books with steps, written or diagram, not run on paragraphs.
  • i can see where you're coming from on this. here in the uk, japanese craft books are not that readily available, all mine have been bought by my husband when he's been to singapore or the usa for work. for me, this fact adds to the preciousness of them, but are they books or are they magazines?. sat on the book shelf in my craft room is a mixture, and the japanese craft books do look more at home on the magazine shelf. automatically, i think of magazines being visual, and books being wordy. from what i know, even for craft books, an author is given a word count as a guide, maybe instead it should be an image count?. maybe that would get authors thinking visually first, and words second. although, it is worth bearing in mind on a visual level, that perhaps instead of showing all the different kinds of scissors that are available (lets face it, going that basic is a bit like still putting instructions on shampoo bottles!), more in depth guides to the trickier sewing processes would be much more user friendly.

    i am convinced that the japanese writing adds to the appeal of these books, because most of us can't read it, the lettering looks like some mysterious secret code. i bet the same page of cute diagrams wouldn't look quite so beautiful if all the labels were typed in english!
  • SisterDiane
    Thanks, Amy! One publisher that's translating Japanese books to
    English is Vertical, Inc. http://www.vertical-inc.com/
    They include English text with the diagrams, and I don't notice any
    reduction in their educational (or cuteness) quality.
  • I'm the Acquisitions Editor here at C&T Publishing and am excited to be launching a new line of books for the modern sewer in an imprint called Stash (March 2010). The first book we have coming out is Little Birds and I proposed a mix of what it sounds like you want and what you don't want: no instructions at the front so that there is more room for more projects (the dreaded 26 to be exact). BUT the design has very little how-to-photography as I find it so clunky and, well...dated. As a matter of fact, I am trying to get our books away from that lots of photos look for the craft sewing audience as I think most intermediate sewers do know the techniques but are just looking for the inspiration, accurate patterns and instructions.
    How many of us intermediate sewers follow patterns exactly? I always improvise a bit anyhow but I sure do love looking at the beautiful pictures whether they be Japanese or North American. Honestly, I wonder if that is what I like most about the Japanese books-they are so refreshing to browse through.
    Most of the issues you brought up that a publishing professional could answer have been addressed by your agent and the UK Acquisitions Editor. So here is my 2 cents: What strikes me the most in your post is your comment that you are willing to plunk down more money for a book that is designed 'around my tastes'. That is the golden egg. Even in the Little Birds book with 26 projects, each of our editors here actually want to make only five or six of them, as you said....but the kicker is that it's a different set of favorites for each individual.
    Another struggle for craft publishers is that if the book is comprised of smaller projects, the knee jerk is that it must be geared to a beginning sewer (and include all of those instructions).
    Trim size, binding style, page count, zine or book...I want to create compelling books with awesome content from wonderful authors that a lot of people want to buy and keep on their shelves for a long time. After over 10 years in this business, I tell you, I would be a millionaire if I knew what that combination was every time. But I do know that am going to keep trying!
    Thanks for the conversation-you are asking great questions!
  • SisterDiane
    Thank you, Susanne, for adding your voice to this discussion.

    I definitely appreciate your perspectives from inside the industry.
    I'm not sure I agree with you about process photos being clunky or
    dated. I have to stand by my perception that text-only instructions
    are just not enough for sewing books. I'm an intermediate seamster
    myself, and I often find them difficult to follow. Perhaps the kinds
    of diagrammed instructions found in Japanese books are a good
    compromise.
  • mjb
    I have to admit that I've stopped buying a lot of craft books without being able to look at them first (ideally, checking them out from the library). That way I can decide if I'm really going to make the projects in the book or if it's a repeat of projects I've seen before.
    I don't think it's a problem for books to repeat projects to a certain degree - I have Japanese embroidery books that are full of totes and placemats, but the photos themselves are inspirational enough to keep around (and well lit!).
    I think it's like the difference in cookbook styles. Some people love America's Test Kitchen - things that have been tested to death and are the only way to do it. Sometimes it's fun to read a cookbook that's a little more conversational in style, like a food memoir. And other times you'd just like the suggestion of how to cook, like a Nigel Slater book. But lots of craft books seem to be stuck at the stage of Betty Crocker in terms of telling you how to do each step. It seems that if you're aimed at a crafty audience, you can assume we know how to boil water and knead dough and just pipe in if there's a new idea about how to make it work.
  • AddieRoark
    I admire Japanese quilt books on a daily basis. My collection is slowly growing, starting with a few copies of Quilts Japan, Heart Warming Life Series and now my newest LOVE - books by Yoko Saito (which I discovered in the English/French magazine "Quilt Mania"). I'm really jealous that some of the books by Yoko Saito and Reiko Kato have been TRANSLATED into French. Why not English, too? There's even 3 DVD's of lessons by Saito that are available in French. Whaaaa!
  • KateMckean
    I agree, too! I love Japanese craft books. They're pretty and useful for all these reasons.

    But, as a publishing professional, I'm happy to weigh in here. I've been trying to think of ways to get more Japanese books on the craft market here, and there are many hurdles. Translation and sourcing of materials is very hard, and sometimes not cost effective for the translator and both publishers. Some of the small format, niche Japanese craft books stay on the market so briefly that it's hard to get sales information on them to share with American publishers, to show them that they can get a return on their investment, too. (Publishing is a business first, remember.)

    As for publishing Japanese-like books in the US, do know that there are some publishers doing so. Have you seen some of the latest offerings from Shambhala books? Check them out. But also, most US publishers do their printing in Asian countries, hence the high cost and slow turnaround. (Those books don't get FedExed from the overseas printer. And the Japanese obviously don't have to pay such high freight charges.) Publishers also have deals with paper producers for certain sizes of paper--that's why there's consistent formatting of books (well, for one reason.) The publisher has to source the production of non-standard format books, which ups the costs for everyone, most times. As crafters, you guys know what it's like to source materials, and how special products and sizes can up your costs. It's the same for publishers, just on a much larger scale.

    It's hard to be a trailblazer in American Publishing. Books are expensive for authors to write and market, and publishers to print, market, sell, and distribute. I'm playing a little devil's advocate here, because I love both American and Japanese craft books, but it's one thing say "Yes! Let's do this thing! Look how simple and logical it is!" and another thing to be the editor, pencil in hand, trying to balance a profit and loss report. Or an agent negotiating with a Japanese publisher, overcoming a language barrier. (Anyone seen and pictorial contracts?) :)

    I am an literary agent. (Full disclosure: Sister Diane's) and I'm listening closely to everything you guys are saying here. And I'm very interested to see how the market turns as more and more of your opinions are heard. Now, one of you American crafters come write a Japanese style craft book for me!
  • SisterDiane
    Thank you for chiming in, Kate! You add a great perspective to this
    discussion. (And you rock hard, as always.)

    Your comments make me want to play a little Devil's Advocate, too -
    and there's no disrespect meant to anyone in US publishing in what I'm
    about to say. But, if it's so difficult for large publishers to re-
    tool around changes in what the market wants, then it seems to me that
    there's a pretty ripe opportunity for self-publishers to step in and
    fill these unmet needs.

    If you wouldn't mind chiming in on this question, too - let's say
    someone did bring you a great proposal for a Japanese-style craft
    book. How (theoretically) easy or hard would it be for you to find a
    US publisher that would take interest in it?
  • this is a great discussion, diane, sorry i missed it earlier!

    the one thing that is easy to forget sometimes--what you want is not necessarily what the market wants. the market is not made up solely of 20 and 30 something crafters who share crafts on the internet (if it was, perhaps Adorn would not have tanked)--but that is what's most visible to you and me because we have an actual record of these people (blogs, comments, etc). working retail at a yarn store where i get to interact with book buying customers every day has really been informative for me. a lot of people who buy books have been crafting for years, they learn things from their friends and from free pamphlets, they don't search the internet for patterns that give them a general idea-- they know what they want to make ("sweater for my daughter", "a hat for my nephew") and they want a pattern or book that tells them exactly how to make it. they don't want to think about it, they just want to make it--and i can't blame them, knitting and crocheting can be much more relaxing if you know where the project is going.

    the thing is-- i love japanese craft books too-- because maybe they aren't quite as project oriented. but i also know that part of that is because i can't read what they are telling me, so i am pretty much taking the book and the instructions however i want to--in that way, the book is whatever i want it to be! it would be hard for me to apply that approach to a US craft book, since i can actually read it.

    i'm with you on all of the front of the book stuff, but again, working with the customer has swayed me. one of my customers (a middle aged woman who's got a high power job) bought my book and a few days later said "i was reading the front and i liked the part where you said...."-- things that to you and me might seem like common knowledge, may not be to everyone. if you believe that what you have to say, or your way of doing things- has value, then it's important to include this front of book information. because while there are many ways to do things and no one way is "correct"--people might buy your book because they want to know how YOU do it. i've had plenty of people come in with a project from a book w/no front of book general instructions, and it's up to me to determine what the author may have meant when they referred to a cluster, or how exactly they wanted to carry the colors along the back, etc. (of course, i do think more specifics are necessary with crochet and knitting than other crafts, as generally people are trying to recreate that.same.thing). so i can see the publisher's side on this, and i like to think that that information will be useful when someone picks up the book in twenty years or if the internet ever explodes. (again, you'd be surprised how much of the craft making public is not on the internet, does not search youtube for videos, does not like equating computer with crafting). it's easy to forget, when the people you surround yourself with think like you. but working retail has really shown me that it truly does take all kinds. :)
  • SisterDiane
    This is a really important new perspective to add to this discussion,
    Linda - thanks so much for chiming in.

    You're totally right that our online community is just one segment of
    the book-buying public.

    I still see craft book sales slumping across the board, and wonder
    what publishers can do to stay relevant to all segments. I think our
    community would buy more craft books if they had more to do with the
    way we craft.

    This of course points out the overall expense of producing craft
    books, and how hard it is for publishers to get a return on these
    investments when the buying public is getting more and more segmented.
    Maybe shorter-form books are the answer, or maybe our community will
    just have to be served by our own self-published books.
  • it's tough. i think pdfs are where it's at, at least for knitting/crochet patterns. really, why should people buy an entire book when they want only one project? that's where i think the e-books and pattern pdfs fill a great niche, at least for the crafter who is online. however, even with the exposure on the internet, it can be hard to sell enough copies to justify making them- if you're truly aiming to make "a living." ehm, not that that's not also the case for traditionally published books, too. :)
  • I'm not Kate.

    But as an ebook publisher, my take is this: publishing needs to move toward mostly ebooks, quickly, in order to stay afloat and move quickly on new ideas. It doesn't take near as long to make a photographed craft tutorial as it does to produce one for print. It's also cheaper--no printer costs, no trucking costs, no shipping to the customer. I believe this is the direction for craft books to take.
  • SisterDiane
    Amy, you might enjoy this discussion, which took place here a while
    back in regards to my own ebook publishing experiences: http://www.craftypod.com/2009/08/26/pick-your-b...

    It's absolutely true that ebooks are much easier from the production
    side, but there are still definite hurdles to cross in making them
    appealing to most of the book-buying public. I'm as committed to
    discovering and overcoming these as you are!
  • KateMckean
    Devil's Advocates FTW!

    You're right, it's niches like this where self-publishing can swoop in and fill demand. Those in control of the product know exactly where to hit the market, and they can hit that sweet spot of supply and demand. Larger publishers can't often know where those niches are (too few editors/publicists, too many niches), nor can they afford to hit them all. As an agent in traditional publishing, however, this doesn't worry me at all. As niches grow, they can transition into traditional models and take advantage of bigger production and distribution channels. I'll only get worried when self-publishing can out produce, distribute, and out-pretty traditional publishers. Because Chronicle Books sure does produce some pretty, pretty books. I'm not seeing that consistently in self-publishing.

    If I had a great Japanese style craft book on my hands, I think it would be just as hard to sell in this economy as an American style one. And most likely, it would get Americanized a bit. Maybe more beauty shots, maybe fewer process shots. And probably an American price tag, because that's something we just can't change. But publishers know you guys want these kinds of books; it's just hard to make it all work for everyone. Be the change you want to see in craft books. Write them! Blog them!
  • SisterDiane
    ...Now that's a great answer. Thanks so much (again), Kate!
  • Craft Book Editor
    I'm an Aquisitions Editor of craft books in the UK, as well as an avid fabric crafter (sewing, quilting etc) so see the books from both sides. Personally I've always believed in the power of visuals to communicate technique and process, and the proper use of 'styled' photography. These beauty shots help to create the look and vibe of the book, are the potential 'love at first sight', and help the reader to visualise how the project will look and 'works'. they often end up on the cover too so need to look hot! However a pretty face is no good without brains and a personality - thorough instructions and easy-to follow step artworks or photos. I like to use a mix - ensuring there are pix where they are needed, but not so many that the reader thinks ' I'm paying for a pic of somene pressing open a seam!'.

    As for format, it tends to depend on the RRP/unit cost/printrun/margin balance. I'd love to make 80pp, square, $15.00 books, but often the margin simply isn't high enough to justify a printrun in the current business model I work with. In the US, Michaels sell a large proportion of my books, but because of their display racks, I have to make them 8.5 x 11in (ie tall enough for the title at the top of the cover to 'peep over' the book infront), whereas to my eye as a crafter and editor/designer, a squarer format is so much nicer to work with. I think the high discounting by Amazon and the likes helps the customer (I certainly take advantage!), but short of another solution, I'm always at pains to provide the best content to make the book worth $24.99 (and they're even more expensive here in the UK!).

    I hope that's been a little insightful - I found this post really informative, and will be taking it into the office tomorrow to once more make my plea for more diverse formats and instill the importance of great, visual instructions to my team! Thanks all!!!
  • SisterDiane
    Thank YOU for chiming in here, Jennifer - it's helpful to get
    perspectives from the publishing side.

    You raise an excellent point: to a great extent, large retailers
    control the quality of books as much as publishers do. It would be
    great to get this discussion into the hands of a Michael's book buyer...
  • Craft Book Editor
    Indeed. I'm just planning my 2011 list at the moment, so this is a perfect time for raising all kinds of questions and thoughts with my colleagues and contacts. So glad there are forums for discussions like this - I'll be watching the comments as they come in. Keep up the good work, Sister Diane!
  • Ladyrixx
    You're right! When I look at all the craft books I've seen, the one that would get pried out of my cold dead hands is Creepy Cute Crochet. That book has the best layout. At the back are basic head/body/arm shapes and the rest of the book is how to take those shapes and make lots of different projects. (With real pictures of the finished items)

    It really is about giving people the tools to make their own projects. I bought that book in the first week I could crochet, and two weeks later I had made a bunch of projects that weren't in the book but using those tools. If more books followed guidelines like this I think they'd sell much better.
  • Jason
    Sadly, I've stopped buying american craft books altogether. I usually wait until I can get them from the library. There's just SO much non-original content. The same old rehashed craft we've been seeing for years sometimes strategically labeled as "retro" to appear hip or "now". If I see one more crazy felt monster stuffed animal I'll scream. Something else that is disappointing when it comes to pictures in books, is a lot of books will just show you a photo of the finished project and not pictures of steps. Frustrating. And, keep in mind, craft books can be quite pricey. I'm certainly not going to pay $24.95 for a book that contains only 4 or 5 projects I'm interested in. Library here I come. And if I cannot find what I want at the library, well we ALL know that the internet provides a continuous bounty of crafty goodies!
  • You are right. Maybe is(was) easy to publish a book in US, so "anyone" can (could) do it.
    And japanese is more classic but without being "old". Classic as elegant. Clean. End products with a good design. The techniques are used to give you that beautiful final result. On US books, technique is above the final result. So, as long as the technique is well explained (not always, as you have pointed), looks like doesn't matter how the final product looks like. In this way, is easy for a book to become old and "ugly". Technique is obvious important, but usually are the same, so the final product must be something with a good design, as every product should be, to give the book its longetivity - "usability" for a long, long time.
  • Felicity
    I love this topic. It speaks to so many questions about how we learn and communicate around craft, and what makes us "want" to make things.

    It is such a testimony to the design excellence of the Japanese books' instructions that they can be followed by people who don't know Japanese at all---I mean, if you don't know Japanese you REALLY don't know Japanese, it's not like Spanish or French where an English speaker can often kind of guess!

    I honestly don't own a lot of craft books, US or other, because I do often find them so limited in use---if I don't want to make that EXACT project, or I can't find that EXACT material to make that exact project, there's not much longer term value. But I do want the one that contains the photo showing how all the different fabrics look as yoyos---that's brilliant! Total eye-candy AND a conceptual reference you could apply to a million different projects.

    I totally agree with what Steve wrote. The type of US craft book I have found most disapointing are the ones where the final state of the project is beautifully photographed and styled and generally craft-desire-inducing, but that tasty result is almost entirely based on the materials or fabric used, and there's little chance that I am going to be able to find that particular limited run of co-ordinated fabric, much less the antique French turkey-red table cloth or the wear-softened indigo-dyed South African ticking stripe linen diapers---and the bulk of the book is all rather rudimentary and rather sketchy project instructions, with the easy parts so easy why should I buy the book, and the more complicated parts so poorly detailed buying the book won't help much. I'd actually like to see books that were less oriented to set projects and more about understanding techniques, materials and design principles---And I like to see more of this even in books where the instructions are basically ok. Concretely, this could mean showing one yarn-craft project done in several different kinds of yarn, or a sewing pattern made up in different kinds of fabric, and how you decide what to use. Especially in the case of something were the point is all about using older, unique materials, I'd like a discussion that starts with "ok, so here's the material---what's the process for deciding what do do with this? what questions do you need to ask yourself about the material, your own skills and tastes, etc, to figure out how to get the most out of it?"

    But I also get the feeling that different people want very different things out of a craft book---like some people really just want to see the picture, follow the instructions, and get the result that's pretty much like the picture, they are are not interested in thinking about the design process. So I can see how all this would be tricky for publishers....
  • cinnachick
    As an intermediate crafted, I too have become bored with American craft books. I'm tired of buying books where half the book is set aside to explain how to cast on in knitting, or. Why it is important to press while sewing. If cookbook publishers can accept that not every member of their audience needs to know how to chop an onion, then craftbook publishers should be able to follow suit. I went to the library to look at a new title recently but ended up spending an hour looking at craft books from the 60's instead. The fabrics were out of date, but the more advanced lessons were great. There were even illustrations of the steps involved, more like Japanese craft books.
  • tangoandcha
    I think you've got something there. Most of my craft books come second hand from charity shops, and I have a huge collection. But most of them are vaguely unsatisfying and I've never analysed why. I'll look at a few of them again and see whether your theory holds true!
  • nicolemama3
    I completely agree with EVERYTHING you said!!!!! What a great post!!!!!
  • tortagialla
    Wow, very insightful information, love how you've broken in down and I hope US publishers will take a bit from all your thoughts! I agree that there is something about Japanese craft books that make them extra special. No wasted space, text or image it seems...everything is meaningful, useful content. I wish I read Japanese, but sometimes even just the illustrations enable you to figure it out. Maybe US publishers should just translate the best Japanese craft books to start :P I also feel that many craft books lately just teach you a bunch of projects and after you're done, it's over. I like project-based books because it helps you learn...but it should be done in such a way like you are learning a concept that could expand to much more. When I buy a book I want to keep in forever...so I'm pretty picky!
  • I love Japanese craft books and patterns; I taught myself origami at age 7 with Japanese origami books because the pictures were so detailed. I also love the mini-book format, I think that would be great for North American craft publishers. Patons and Bernat have done this for years with their mini pattern books for knitting and crochet; I'm currently buying up their knitting series for designing your own sweaters and other patterns because of the small size, the lower cost, and good basic instructions for us budding Norahs and Cookies.

    I'm also a fan of the e-books that have been self-published by folks like yourself, Interweave, and Ysolda Teague (just to name a few) as it provides another option for both authors and readers.

    And your points about the design & layout aesthetics are exactly how I feel sometimes.

    Lots of ideas to discuss! Glad to see someone raising this issue!
  • "Because frankly, right now I can often get better, more visual learning on the internet"

    Wow, you know how to give publishers a wake-up call. And you're exactly right! I know from my own writing that doing a detailed, illustrated and photographed DIY is a ton of work. But the reward is a much higher interest by your audience. If I can quickly skim a project I can easily see if it's interesting, what skill level it takes, and what I'm likely to learn. A block of text is impenetrable. But cheaper for a publisher.

    When I lived in Japan I was pretty impressed with the DIY culture there. The Tokyu Hands chain of "Creative Life Stores" have to be visited to be appreciated. It's like an urban hardware store collided with a craft, art, fabric, stationary, cooking supply and sports store. It's always busy and on the weekends there are usually how-to's going on on in each area on everything from applique to sand blasting to umbrella repair...

    I have a collection of Japanese How-To and educational books. They're all thin volumes, tightly focused. Which, as you mentioned, makes them a much more likely purchase. If I liked one of the projects it's almost guaranteed I'll like the rest. They are lavishly illustrated regardless of the subject, and they are full of white space so the reader isn't overwhelmed by the content.

    I think the 'zine analogy is apt. They publish new volumes semi-regularly, have a tight subject, and make the content the prime focus. They aren't trying to meet a certain article/page/word count, they're trying to cover the subject properly.

    Another thing that I notice from Japanese DIY books of all kinds is that they aren't trying to impress. Some American craft books and magazines show the beauty shot of something a team of people spent a week on and then they give instructions on how to make only the basic, unembellished version. (See also:ad photos of fast food vs. actual fast food.) With Japanese books you make exactly what you see, no bait and switch, no "if you have some unicorn horn and a $10,000 embroidery machine you could..."-type wishful thinking. And when you can actually make what's on the cover it leads to a more satisfying experience that you want to repeat.

    By comparison American craft books are coffee table books. Pretty photos and some copy to fill in the space. I've often got the feeling that they don't expect people to actually do the protects in them.
  • SisterDiane
    Thanks for adding your voice to the discussion, Steve, I've just added "Visit Tokyu Hands Creative Life Stores" to my list of life goals!
  • My partner and I stumbled across one in our two-week visit to Japan.. and ended up spending several hours wandering the floors (multiple! huge!) to check out all the various departments that held things we did, things we were interested in, and fascinating things we had never even thought of doing... highly recommended!
  • SisterDiane
    Wowee! Better than Disneyland, it sounds...
  • tsoniki
    I don't own any Japanese craft books - yet! - but my husband brought back a lot of origami papers for the kids. And despite not doing anything but some basics in origami, I was able to figure out the complicated projects very easily because of the super fantastic pictures!

    I agree with the pictures vs text as far as instructions too. My Mom and I have been devouring craft books from the library and finding great projects we want to do - only to have to read the instructions over and over until we have that "oh THAT'S what it means" moment.

    I also don't like the "here is what a needle is!" that so many craft books seems to put in. I'm beyond the basic basics and wish half of the book that was full of what the basics are was taken out. It really is half the book!

    Really great post! My DH finally found a craft store last weekend and bought me some fabrics, but man I wish he were better at picking stuff out because I know it's like a five story tall store! I would love some books! We may go visit him this summer and I'm already thinking of what I want. LOL
  • Kristen
    I would desperately love to see craft books with a 6-12 projects that I actually *want* to make. I own only a few of the genre, because most of the books I run across have two or three projects I really want, another two or three that are okay but I probably won't do, and a dozen (or two dozen) that don't interest me at all. The ones I want are, inevitably, the ones that had to be shorted on diagrams... and it is *not* worth paying $40 for poorly diagrammed instructions on the four projects that I'd do. Especially when I can find well-photographed instructions for those projects for free or $5 e-book online.
    I would dearly love to see zine-hybrid craft books with 6 projects that I wanted to do, stripped of an extraneous "stuff," and geared to niche markets. Seriously, "something for everyone" means "huge book with one or two appealing sections that no one actually wants to buy."
  • You are 100% right about the photo's and diagrams. I look at a lot of items from Japan during my work day and can almost always understand despite the fact that I don't read Japanese.

    And I think you're right about the skill level- I think beginner, intermediate or expert I'd prefer a book that's targeted more to my skill level than a "general" level.
  • Sara
    i totally agree! i've used both us and japanese craft books. and, though i don't often think to seek out new japanese books, i find myself referring to the ones i have more than their us counterparts. i'm going to pass this on to a pub rep i know. maybe she can bump it up the chain.
  • Great Post!! I have no experience on the Publishing side of things, but it seems to me that creating a more "beginner" craft book (that appeals to a wider demographic) would make sense from a business point of view. In the US we are all about the profit!! If you were to propose a very specific, advanced level book idea, I'm not sure anyone would be interested. You've narrowed your target market down to such a small number that it might not be profitable.

    With that said.... I like the idea of Self-Publish Zines. There are many emerging independent publishers out there. i.e. - this is how many Comic Book artists get their start.

    I wanted to give my 2 cents on this topic cause my dad has been bugging me about looking into writing a book on Felting. I love to make very picture oriented tutorials on my blog! I agree that the more visual the better! But as you can tell I need a lot of practice with the writing part!!!
  • mollylee
    That's funny! A group of crafty gals and I headed out to Uwajimaya (local Japanese superstore, I'm sure you have haunted the book aisles, Diane!) to check out the crafty books and were overwhelmed with the inventiveness of the projects found in the books. Maybe a part of it is that the styles and projects still feel fresh and new to us? And possibly they view the projects in our craft books with the same amount of awe?

    Well, probably not... I think the Japanese just have an aesthetic that simply resonates very powerfully with us now. It's possible that in 20 years, simple, clean and adorable might look as tired to us as those geese in bonnets do now....
  • Thanks for starting the discussion. I know very much what you are saying. I think it's interesting how many Japaneses craft titles are being translated into English. I think one thing about the US publishing industry is the resistance to bring in to NA good products and translate. This practice happens all the time in other countries in Asia and Europe. ex. French quilters also love Japanese quilting books. We really should be looking at bringing in the best of the world and be more overall inclusive.
    When I was in Japan shopping for craft books, I could find little pocket books that are very very inexpensive ($3 or so), making craft a lot more accessible to all price points. That's a model we don't see here either.
  • SisterDiane
    Thank you for adding your perspective here, May. I'd love to see a pocket-book style product here. And I'd love to see more craft books from other countries being translated. I have a French jewelry-making book which was translated to English. I've held onto it for a long time, too - it's a very different vision than I'm used to seeing from US books.
  • I agree with every point, Diane! And I would also emphasize the photography isn't just present, it's VERY well lit - I've never had a picture in a Japanese craft book/mook that had difficult to make out details - I can see exactly how they go together.
  • Admittedly, I know very little about Japanese craft books. However, from my experience with US craft books, you are dead on. I particularly agree with you that I would like to see more books published for certain skill sets with more projects that I actually want to make. Especially because there is so much free information available on the internet, I feel that a book truly has to stand out either in the way it presents the information or the content in order for me to shell out the money. Consequently, I rarely do.

    About the small, stapled format, it is personally something I would not be interested in. If I am going to spend the money on something, I would prefer something more substantial with a hard cover. I realize that this might mean a slightly higher cost, but it would be worth it for a book that had value to me that I would keep for a very long time.
  • You have an excellent point regarding styled vs. practical photographs in US publications. While the wonderfulness that is the internet makes it a bit easier to puzzle out what a pattern writer means when they present an unfamiliar instruction, it's still irritating to have to stop what I'm doing, dig around via Google, and check various sites for illustration of a particular technique. And I'm sure I'm not the only one who gets tired (amused, but tired) of purple prose introductions to projects.
  • SisterDiane
    I agree, Justine - my feeling is, if I'm going to spend $20 - $30 on a book, then it should be a very complete learning resource. And, I do adore the phrase, "purple prose." :-)
  • PlushroomSoup
    Exactly! Thanks for such a thorough review. If I still worked in publishing, I would print this out and hand it to the CEO along with a proposal. I worked in the publishing industry for 7 years, and I tried in vain to get my company to adopt the Japanese model for their craft books. The publisher didn't understand crafts, saw that their craft titles weren't selling well, and figured it was the genre, not the way they were producing the titles or the projects that were in those titles. Many publishers who only dabble in the genre look at craft books as a huge risk because they're so costly to produce and have historically small returns.

    Also, there's always pressure to put out the next big thing, and to do it better (and in the US, this often gets confused with bigger). Some publishers think: "well, the Japanese already do that. Why would I spend all this money to produce the same thing?"
  • SisterDiane
    Thanks for bringing a publishing-industry perspective into this
    discussion, Jessica. I'm very curious to hear what the industry's take
    is on the Japanese approach.
  • rodgerpm
    I'm surprised nobody's yet mentioned some of the examples of this move towards smaller pattern collections like Ysolda's well-received Whimsical Little Knits, and its sequel, Marnie MacLean's Manzanita Collection, or the many designers I've heard talking about releasing small collections of patterns in multiple formats which are also available individually. Combining the mini-collection with electronic publishing seems, to me, to be the smart move for independent designers.
  • Diane--I *love* your idea of producing more small volumes with a narrow focus. I've actually been thinking about it a lot lately too. Ysolda Teague's Whimsical Little Knits series comes to mind as an example of this in English. Your question about price is an important one. I do think that its probably cheaper to produce saddle-bound (stapled) books that are magazine hybrids and I think crafters like the small format because it fits in project bags, etc. But I wonder if publishers shy away from them because they're hard to "merchandise" at bookstores--they're tiny and they don't stand out on shelves, etc...
  • SisterDiane
    That's a great point - small-format books could be harder to
    merchandise in bookstores. Although online sales wouldn't be a
    problem...
  • You said it, my friend! Less is more. Well edited, well chosen pieces illustrated beautifully (and fully) trump 36 patterns jammed into one book any day.
  • Katiemfree
    Wow, great post! I have never seen a Japanese craft book in person, so it's cool to hear more what the appeal is- beyond the lovely aesthetic! I just culled my craft books and concur with your thoughts on newer US titles. As someone who self-publishes knitting patterns, I think it's instructive to hear what you have to say from that standpoint as well. My pattern booklets have very photo-heavy "how to" instructions, and it's neat to see that I am not the only one who likes that.

    To answer your question though, I agree on the "materials" sections of books. Also, do we really need more directions for checkbook covers, re-usable shopping bags and knitted dishcloths? I love all these things, but I don't think that stuff like this really needs to be in a book anymore. Some craft books I've seen lately bug me because while the books look just amazing, the authors are using lovely fancy-designer or vintage fabric and the photo is styled within an inch of its life- anything can look great under those conditions. I am more interested in seeing projects that build my skills or can be made by anyone and still look as great as the one in the book photos. Ugh. I sound negative! But it's a toss up. There are many craft books that I use and love and hold on to- and you are right- the online learning world is a huge boon to today's crafter. I look forward to seeing what other folks have to say!
  • What a great post, Diane. I agree with you pretty much entirely. As an author, I've certainly been pressured (sometimes strongly and sometimes not so strongly) to widen my scope or put in filler. But often what I *want* to do is put together a dozen outstanding projects for non-beginners, or a dozen outstanding projects for beginners that aren't the same-old ubiquitous beginner projects. I want not to have to pick which technique *needs* an illustration because only one illo fits into the budget for that design. And for goodness' sake, I'd rather *not* take up a third of a page with a fatuous introduction to the project! That 1/3 page could include two or three process photos!

    Anyway. I think we certainly do have a lot to learn from Japanese publishing conventions. Thanks for bringing this up!
  • Bobbi
    One thing I would love to see more of in US craft books is *real* instructions! I'm with you, Diane... getting from text directions to the lovely finished product that's supposed to come from those directions is too often an uphill battle. What the thing *should* look like along the way is just as important in my process as the finished thing... if I can't get to B from A, I'm sure as hell not going to get to C or D either!

    One thing I would love to see less of is "granny projects"... Granted there are quite a few really awesome, stylish, and hip crafty books out there... I love them and I often buy them. But they all seem to be in the jewelry/sewing/amigurumi/green-craft departments. I mean, I crochet, but I'm trying for all I'm worth to get the hang of knitting... I'm not finding it difficult, but dammit if the patterns in books and magazines aren't the most godawful, uninspiring, dated crap. They remind me of the patterns in my mother's craft books from the 80's, and of the fear I always had that she or my grandmother would make me something from one of those books and expect me to wear it. (Nevermind that, out of love and respect for labor and skill, I would wear the horrid thing, just once.) I guess what I'm trying to get at here is that US publishers are, well, American, and most Americans still seem to think that "crafts" are for tiny Girl Scouts and elderly women.
  • Lena Kubota
    Japanese books employ the "less is more" concept across the board. The school textbooks, for example, are also thin and thorough and students master the material while U.S. textbooks are thick, wordy, and students rarely get through the whole book in a semester.
  • SisterDiane
    Ooh, that's interesting. Thanks for adding that perspective, Lena!
  • moonmist
    I must say, I'm a collector of Japanese books, at first it's because of the topic (all things Hello Kitty craft), then it became more and more because of the crafts I'm interested in doing (i.e. crochet motifs, needle felting).

    I agree w/ your assessments that even though I don't read a lick of Japanese, their step-by-step instructions leaves no room for error. Even their black and white guide pictures gets the job done. They leave room for creativity, but they still properly guide you thru your projects. I love it for that reason. Plus, even if I don't make anything out of the book, their photography is so well done that I'm proud to display them as coffee table books.

    Another thing, which I think US publisher will have a hard time to catch up w/ the Japanese publisher is their approach to the subject matter. Everything the Japanese do are clever and efficient (hello to Magic Ring ~ if you crochet), the projects are cute and beautiful. So, until we highlight the clever artists out there and recognize them in the books here in US, I will have a hard time buying a US craft book.
  • Wow - what an incredibly well thought, brilliantly presented post. Thank you, Diane, for always bringing such good food for thought to the table. :)

    I agree with all you've presented here - especially this part:
    "Interestingly, despite the fact that I don’t read Japanese, I can generally easily follow the process photos and diagrams in my Japanese books. As a craft book buyer, I would love to see this kind of educational quality in US books. Because frankly, right now I can often get better, more visual learning on the internet, either from free tutorials or in the burgeoning market of self-published ebooks. "

    And I agree about the discussion of how so many projects in US books feel more like filler or are repeats of the same old projects that seem to appear in craft book after craft book. Recently, a friend and I decided that we wanted to get together once or twice a month and make something (a bit of a New Year's Resolution). Like you, I've been lucky enough to acquire loads of craft books over the last few years. However, I've not made things from them. We decided that we'd go through my stash and pick out projects from these books to do in the new year as a way of putting them to good use. I was really surprised at how many of the same projects showed up from book-to-book-to-book. And that's not to say that these books were "bad" but I kept wondering ... "why?"

    You hit the nail on the head here with showing how brilliantly the Japanese craft books give us exactly what we want and don't bother with filler. So many of the books I flipped through last week would have been much stronger if they'd been able to let their star projects shine without being buried among other filler projects.

    And maybe it's because it's dinnertime and I'm hungry right now, but doesn't it almost feel like the way American's consume food? We think bigger is better! Give me more more more! And then I find that I'm just shoveling food in my mouth that really doesn't have much flavor and I'm missing a small something that could be really special. Make sense? Maybe I just need to go fix dinner now. ;)
  • Sister! Thank you for validating my new project! As a publisher, I can validate that it is more costly to product a print book with lots of photographs. As a teacher, I know that many, many people are visual learners, and photographs often convey what words cannot. As a writer, I know that my first book on soapmaking is VERY well-received, mostly because all of the steps are outlined via photos.

    I am taking your post to heart--luckily, most of what you say is what I am doing already at Craft e-Revolution. I am launching this website soon, and I'm currently looking for more authors to write focused, photographed tutorials.

    Of course, this new project is for ebooks, not print books. Ebooks are much more frugal to produce and purchase, of course, which is why we can load them with photos. Also, 2010 should be the year of the full-color eReader (Apple iSlate, anyone?), so folks can have all of their crafty books (craft ebooks?) in one place.

    Thanks again for the validation! I'm very excited about this project.
  • I never really thought about it that way, but I'm inclined to agree with you. I definitely like the idea of well-themed, well-curated books with the educational diagrams. Good idea. Can't wait to read the rest of the comments.
blog comments powered by Disqus

Previous post:

Next post: