I offered a free online class last week, called Value 101. And, as so often happens when I’m teaching, I learned some extremely valuable lessons.
In one of the live chat sessions, a group of very kind and caring women began counseling me on the prices I’m charging for online classes and educational ebooks.
This is not a new conversation, by the way. K has been after me about my pricing for two years now. And I’ve had similar feedback from several other kind and savvier-than-me crafters. I’ve historically been really good at avoiding this discussion. Like so many crafters, I know the work is worth more, but it’s so hard to ask more for it.
But then I had an email from Mandi, who said something that hit me right in the gut:
“BTW, people will be following your example and pricing structure, and you wouldn’t want them to undervalue their ebooks and classes, would you?”
She’s absolutely right. By charging as little as I am, I’m setting a terrible example for other crafters. If you decide to branch out into teaching or publishing, I do not want to be the cause of you working too hard for too little money.
I so appreciate everyone’s perspectives. And I’m learning that operating a successful business is a constant process of listening and adjustments.
So, in seven days I will be raising my prices on my online classes, and on my blogging and social media ebooks. The new prices aren’t etched in stone yet, so if you have some input, I would love to hear it – feel free to comment or email me.
(I’m leaving the crafty ebooks priced as is for the moment. There’s lots more to say about this, but I’ll save that for another post.)
For right now, I just wanted you to have some fair warning. A big part of me also wants to go into long-winded explanations to try and justify this change, but instead, I’m sitting on my hands and taking deep breaths.