How do you talk about your product online without being all spammy?

…Aaaaaaaand the Week of Big Guest Posts wraps up with my new post on the Etsy Blog!

This one’s about an all-important skill: how to mention your products online in ways that actually draw people’s interest.

That’s not to say that your product isn’t interesting – of course it is. But during the holiday season, all of us are faced with an avalanche of marketing messages. How do you make your stuff stands out? (Hint: it has something to do with the fancy graphic above.)

Click on over to read more.

UPDATED: Psssssst: This post is part of a three-part series on holiday season online marketing. Handmade Spark was nice enough to collect the whole thing on this page, if you’d like to see more.