CraftyPod #125: Talking SEO, with Cory Huff

06 Nov 2010

circle search
Image by Shahram Sharif, via Flickr

 
Sorry, this podcast is no longer available. You can still listen to some other free shows, or browse additional shows for sale.

In this show:

Cory Huff, an online business coach for artists and crafters, talks with me about that mysterious idea: Search Engine Optimization (or, SEO).

• What can SEO really do for your blog or website? How does it work? And how technically-skilled do you need to be to implement it?

• ...More importantly, how does SEO apply to small artisan businesses?

Links:

• Cory's website, The Abundant Artist, is an online learning community for artists and crafters. He also offers an Easy Artist Websites Course.

Want more detail on some of the things we discussed in the show?

• Here's a good explanation of title tags. (And if you're a Wordpress user, there's a plugin that lets you update yours.)

• Cory has a great blog post about why you should name your images more carefully as an SEO tactic. You might also find this post by Kayleen West interesting.

• Here's a pair of great posts from Meylah on SEO: Justine Smith talks about Keywords, and she collects three good beginner's tips for getting started with SEO.

• ...Onward to Google tools. Cory recommends using Analytics to track what people are doing on your website. I have a video series to help you use it.

• Want to see how various search terms rank? Try the Google AdWords Keyword Tool.

• If you're fairly technically-skilled, then you might also want to sign up for Google's Webmaster Tools.

Categories: 

Comments

I liked what Cory had to say about alt tags. If I'm highlighting other artists, I'll upload their photos to my site and often the photos are very badly titled with no indication of what it is. My own images are always titled but I've never yet found a way to put my name in the title without it looking a bit stupid on Flickr.

I do think that most artists should concentrate on just showing up for their name - the vast majority of my Google visitors seem to be actually looking for me. The other thing I would suggest is that if you work with unusual materials you MUST blog about them. I did a blog post about artists using pins and I've ranked highly for that ever since - that blog post currently ranks number 3 in Google for 'artists using pins'. This is good for me because if a curator is looking for artists who use pins, they WILL find me. I'm planning to do similar posts about sequins, knots, string and matches. Of course, this doesn't work if you're working in oils but you could talk about your subject matter or your location.


Thank you, Fanie - I'm glad you liked this one! The image-naming thing was news to me, too! And yes,Cory did sound great - a good microphone makes a big difference.


This podcast was great, Diane! :-D (As usual!) I actually never thought of changing the names of my images for my blog. Silly me! I knew Google couldn't "read" images, but I never really thought about naming them, that much. I guess I can get lazy when it comes to tiny details.

So, yes, that part about the pictures/images got me thinking -a lot-. Especially since my images are so important on my blog.

And Cory was great! His voice was so clear, I wonder what his microphone was, eheh! ;-) (Or maybe he just has an amazing voice!)

Thanks again for a great podcast, crafty lady. :-)


Ha, rock on, I've just discovered that I now rank number 4 for 'obsessive artists'. That's because of my 'artist & purveyor of mad obsessive projects' tagline.


This is really interesting and helpful. I'm pretty new to the crafting for a living, so I'm still learning about all of this stuff and your podcasts are really helpful. Thank you!


Thanks so much, Anna! I wish you all the best with your crafty business!


Wow, Laurel - this is such a good point you raise. Blogging really is a journey, and I totally agree that a good part of that journey is noodling about and discovering more about yourself and your obsessions. I also think it's wise to pay some attention to what your readers like in the name of audience-building, but I wholeheartedly agree with you that trying to "fast track" this process by getting too outwardly focused may end up dulling your blogging experience and your blog.

Thanks so much for posting this comment! And I wish you great joy on your blogging journey!


Wow, Laurel - this is such a good point you raise. Blogging really is a journey, and I totally agree that a good part of that journey is noodling about and discovering more about yourself and your obsessions. I also think it's wise to pay some attention to what your readers like in the name of audience-building, but I wholeheartedly agree with you that trying to "fast track" this process by getting too outwardly focused may end up dulling your blogging experience and your blog.

Thanks so much for posting this comment! And I wish you great joy on your blogging journey!


Hi, Debbie - to answer your question, I think that, if you're naming your images with an eye to alt tags and SEO, then the best thing to do is think in terms of what search words people would be likely to type into a search engine if they were looking for carded wool like yours. Since I'm not all that familiar with carded wool, I'd guess that your titles might include words relating to the kind of wool, or maybe its color, or any other "buzzwords" you'd use to tell customers about the product.

So, in other words, I think it makes sense to include "carded wool" in your titles, of course - and then, are there other descriptors that would help people narrow their searches and be more likely to find your wool?

Does that help?


Hi Diane, Great podcast! But I have an unanswered question about photo identification. I understand adding a descriptive tag to images of works of art. My product is carded wool, yarn, and felt... lots of it. I'm assuming that I can't name each image "carded wool", for example. If I'm posting about some carded wool that I have for sale today, should I type "carded wool 122710" instead? Will that confuse the search engine? And does the same concept apply to the alt tag for the photo?
Thanks for any clarification you can provide!


Well, I think you have to balance your business/inventory management needs against your SEO practices. (And in my view, remember, SEO is only of moderate importance.)

Start with the terms people will be searching for your wool with. And if you need to append some dates for the sake of your own organizing, by all means, do. It won't hurt your search engine visibility as long as there are other recognizable words in the titles.


Great podcast...I'm hooked! I agree with all your "inserts". SEO can take up alot of your time but if you know the basics (titles and naming photos) you'll be fine for a while. Thanks!


Add new comment