Welcome back, everyone! I hope you had a lovely holiday season and some time off to contemplate the new year.
Of course, we all ask ourselves lots of questions at the start of a fresh year – What are my goals and resolutions? What do I want this year to look like? I’d like to suggest one additional question for bloggers to try on:
What will you be about as a blogger this year?
Now, I’m not asking you what your blogging goals are, though I’m a big believer in having goals for a blog. But usually, when we think about goals, we tend to think about results. We say things like, “My goal is to double my readership,” or “I want to get more comments,” or “I want to start running ads so I can earn income.”
There’s nothing wrong with those goals – they’re useful. It’s just that they don’t get at the deeper idea of how you’re unique as a blogger. And that uniqueness is awfully important, because it will make your blog more interesting and valuable, which in turn will help you to all those results goals.
So what parts of you is your blog sharing?
• What’s important to you about your crafting? What techniques do you love, and what do you love about them? What do you love to make and why do you make it?
• What’s important to you about craft in general? What does crafting bring to your life? Who do you share it with and why? Why do you craft?
• What’s important to you when you aren’t crafting? What are your other obsessions? Who’s important to you and why?
• What’s important to you about your blogging community? Which bloggers do you think more people should know? What’s going well in your community, and what needs fixing?
• What’s important to you about the world? What wrongs do you think need righting, and what causes do you think people should know more about?
If you can sit with these questions and noodle out some answers, I think you’ll find that it helps you see more meaning in your blogging.
We all love to hold up things we’ve made and things we like and say, “Wow, isn’t this cool?” That’s a time-honored mode of craft-blogging. But what would the craftosphere look like if we were also saying, “Here’s what’s important to me. Here’s how I see things.”
A good blog is really just a lens on the world that only you can create. When people read your blog, they see the world differently, and you’ve given them a powerful gift.
If you’d like to go deeper into this idea of who you are as a blogger and how that relates to your goals for blogging, check out this workbook I co-authored with my talented friend Tara Swiger. It’s called Crafting an Effective Blog.