Hello there! I'm Sister Diane and I have two grand passions: making crafts and making media. That's what I write about here, and sometimes, I get all thoughtful about internet culture and creative small businesses. Thanks for stopping by! Would you like some tea?

 

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Pinterest, Inspiration, Copying and the Whole Ethics Thing

Screen shot 2011-09-29 at 7.49.01 AM

Here’s another big debate brewing in the community, and this time, it’s about Pinterest. I caught wind of it when Rachel sent me a link to an interesting discussion on Salt City Spice. The premise of that discussion is:

“Here’s the thing that’s been bothering me though – after a few months of pinning and in speaking with a variety of Etsy sellers, the same issue continues to come up: Artists, designers, & crafters are continually finding their original works tagged or categorized as “DIY” – is this wrong?”

The comment discussion is really interesting, and I can agree with elements of all sides. So I shared the link over on Google +, and even more interesting comments emerged there. (I do believe you’ll need a G+ account, and to be logged in, and be in one of my circles, to see that discussion.) Then Kim blogged about how creatives need to get over trying to control what happens to their creations. And then Katrina (the original author of the Salt City Spice post) had a second post on Oh, My Handmade.

All of these discussions bring up many of our community’s most recurring themes: original ideas, copying and protection. There are no universal answers (as usual), but the conversation brought up a few thoughts about Pinterest for me, and I thought I’d share them here.

Confidential
Image by MichaelMKenny, via Flickr

Private Inspiration vs. Public Inspiration

Pinterest is an interesting (and sometimes messy) hybrid of public and private. By that I mean, it’s a tool we use to publicly do something we’ve been accustomed to doing privately.

We crafters have always saved examples of interesting projects and pictures – whether they were torn from magazines, earmarked in books, or bookmarked on the web. These archives are like bank accounts for creatives: stuff we plan to make, stuff that sparked an idea for making something different, stuff that just makes us happy to look at. When this archive is private, it can take any form that’s useful to us – a shoebox of paper clippings, a bulletin board, a series of bookmark folders. And in a purely-private archive, it’s less important to note who created what, because it’s all a kind of personal creative soup we draw from.

But when our inspiration archives are made public, as on Pinterest, we have a bigger responsibility: we need to make an effort to maintain a clean, well-attributed archive that respects original creators. (That’s a big idea; keep it in the back of your head for a moment.)

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A Dangerous Sort of Boiling-Down

I should say at this point, I adore Pinterest. But the thing that I love most about it is also the thing I find troubling about it. Pinterest, as we know, boils a website page down to a single picture. When you “pin” a great blog post or tutorial or roundup or anything, you choose one image from the page to represent it. These pictures, then, can be “repinned” by other Pinterest users. And thus, the pictures change hands and change hands. If the original pinner hasn’t properly credited the original creator, then the pins have a way of becoming just pretty pictures – their original context is lost.

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Throughout the summer, I would often find interesting images on Pinterest and want to share the accompanying posts on CRAFT (like the one above). But unfortunately, so many times (like, one in about five), I would follow an image through one repin after another, only to finally land on the original pin and discover that someone had pinned only the image itself without its accompanying post, or they’d pinned the homepage of the site where the image appeared on a single day six months ago. In other words, bad attribution practices on Pinterest rendered it impossible for me to find and share the original creator’s work with a larger audience.

This loss of context also contributes to what Salt City Spice pointed out: Etsy sellers are regularly seeing their products-for-sale pinned, not as reminders to buy the product but as reminders to make a DIY version. The images come to represent ideas rather than products. (For the record, I also see this happening constantly with mainstream manufactured products, but I don’t see as many people up in arms over that.)

Pinterest has recently added a Pin Etiquette page to address bad attribution. And for a really thorough step-by-step take on how to attribute, read Rachel’s post.

Inspiration Board~some of my goodies from other artists! (see notes)
Image by artjunkgirl, via Flickr

The Nature of the Crafty Beast

All of that said, I still agree with Kim’s point: once we post something on the internet, we cannot control its destiny, even if everyone in the community is using stellar attribution practices (or practicing ethical pinning).

The thing is, we creatives have grown accustomed to having access to thousands of pretty images 24-7. We now expect to look at unlimited crafty goodness, and then draw on those visual ideas as we make our own things. Some of us want to then sell what we make. And some of those who sell what they make seem to want to wall off those specific images, making them off-limits in a sea of visual inspiration.

Obviously, copying is bad. Stealing is bad. But every single one of us draws on other peoples’ work for inspiration. It’s our nature, and frankly, our privilege to have access to this rich and constantly-renewing treasure trove. Once you put an original design out there, you simply have to be prepared for others to draw upon it. I think Jessica said it best in her excellent comment on the Google Plus discussion:

“At the end of the day there’s always going to be the people who make and the ones that buy.”

This brings me to…

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“Online” is Not Always “Marketing”

Crafters have been asking me whether Pinterest is a good marketing tool for their businesses almost since its first day. I see plenty of Pinterest accounts with Etsy shop names, where the users pin only pictures of their stuff for sale. If you ask me, that practice is more or less like sending engraved invitations to the people who make instead of buy.

One important way craft businesses can minimize the copying of their work is to get a lot smarter about their online marketing. At the end of the day, you have to ask yourself whether any website is a place where your actual customers are hanging out (not your online buddies, and yes, there is a difference). In an environment like Pinterest, where everyone’s throwing pictures around like they’re candy, how does throwing your own pictures into the melee communicate the ways your product is unique and special?

(Interestingly, Pinterest’s Pin Etiquette page addresses self-promotion, too.)

Feathered birds
Image by blackbiscuits, via Flickr

Of course, people other than sellers pin images from Etsy, and equally sadly, no Etsy seller can control where images from his or her shop will end up. But I do see an awful lot of Etsy sellers voluntarily putting their images in front of other crafters in the name of “marketing.” I’ve said this before, but I don’t think other crafters are necessarily the best customers for many handmade products. We’re good re-interpreters and reverse engineers. And Pinterest is an environment where we like to feed those skills.

What are your thoughts on Pinterest? What steps do you take when you pin (or repin) things to make sure the original maker is credited? Do you pin as a reminder to buy, or a reminder to make?

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103 comments to Pinterest, Inspiration, Copying and the Whole Ethics Thing

  • I’m going to say the same thing I said on Kim’ post because it bears repeating. Being creative and making feels special and fun, but at the end of the day, as crafty business is still just a business. We are not special and we shouldn’t whine about competition. Or act like we’re the first people to make whatever we’ve made.

    I have run into the same attribution issues as you and it has changed the way I blog. I’m more likely to post a couple stellar images on a subject and point people to a Pinterest board than I am to do a round up post on my own site. It’s a lot less hassle and time, esp when you can’t find the original source and don’t want to step on toes.

    We all did this before anyway in our bookmarks, but it’s public now, so people sometimes get a little weirded out. I think it’s part of the larger change social media is making in the way we communicate and how open/closed we decide to be in the world.

    I’m far more bothered by the prolific and horrifying “thinspiration” stuff I see on there anyway….

  • i’m always bothered by that. i’ve seen things i make pinned by others onto “DIY” boards and it always leaves me feeling a little itchy. that being said, i love pinterest and i have a board of “things to make” – it is filled with tutorials and links to patterns. because i’m sensitive to the issue, i’m really careful. i know how crappy it feels to have someone standing in my booth at a craft show, looking at things i’ve spent hours making, only to say “i could just make that.” i don’t want to make anyone else feel that way.

    i do also have a “things i’ve made” board and while i don’t pin to it often sometimes i’m so excited about something i’ve made that i just can’t resist.

    otherwise, my boards are just reminders to buy or things i just like to look at again and again.

    • The things we look at again and again seep into us and end up coming out creatively anyway, I think.

      Also, the people who write the tutorials we pin at some point said, “I could make that & I’ll show everyone else how” after looking at something they saw online or at a fair.

      I think we should soften up & be as generous to newer people saying “I could make that” as others were to us. And we should toughen up when it comes to business competition.

      • I’m talking about people who say “I can just make that” with Attitude. I’ve actually walked people through making a yoyo at shows because they’re awesome, easy and why not.

        And yes, I totally agree about tutorials. They can be slippery slope.

        Most of my “love to look at” pins aren’t even crafty. Or they’re a craft that isn’t actually my own. I just like looking at the extraordinary things people make. I just always try to remember that behind those “pins” is a person with feelings and probably a great deal of hard work.

        And yea, the thispiration boards make me crazy.

  • Thank you for this thoughtful discussion, Diane. I’m still trying to figure my way around Pinterest, and my board is a mix of personal and professional inspiration. I think the rule of thumb to remember is: always credit your sources, including photographers. If you’re writing about a project, pattern or tutorial, please mention the original designer in your comments. Likewise, be aware of bloggers’ explicit requests about the use of their photos and content, and if you’re visiting a blogger’s website and he/she explicity requests that you “keep the photos right here,” don’t pin something. A lot of the authors and designers who I represent request that you email them before using any of their photos or content, and that should include pinterest.

  • That was a wonderful and thoughtful discussion Diane. It’s an issue I hear a lot about. I have to say, as a crafter who is now trying to make it in the craft business, I worry more about my own behavior than that of others. Plenty of people look at my pieces and say “I could make that.” That’s fine; I have the same thoughts. But, it’s really important to me to never knowingly make something from a tutorial and then sell it. I try to “guard” my inspiration :)

  • I made my peace a while ago with people who wanted to knock off my designs. That’s why I sell patterns. :-)

    But I wanted to jump in here and say THANK YOU for addressing the attribution thing. I had completely misunderstood how it worked! So far I haven’t looked much at other people’s pins – I’ve just used Pinterest as a way to catalog images I love. I really liked that when I clicked back on the image it took me back to the original post – so I could grab attribution if I decided to blog about something. I had NO IDEA that that functionality was lost when someone repinned – or if I was looking at the home page instead of a static url. D’oh! I’ll be much better now about putting the attribution in the notes field of my pin – probably just cutting and pasting the static link in there.

    • Oh, good, Wendi! I’m glad the post was useful in that way. I need to be more thorough with my attribution notes – I really like your idea of backing up the site-generated link with additional notes about the link.

  • I 100% agree with Jessica’s comment on Google+. Some make and some buy and that’s not going to change. I derive enjoyment from making, not buying a finished product, but the work to get there. But, sometimes I just want to buy something, either because it’s out of my realm of creativity, or because I just don’t want to go to the work myself. I pull so much inspiration from what I see and don’t even realize it most of the time. I get more than a little upset when others start saying someone “copied” their idea, when the fact of the matter is there really isn’t anything “original” these days. Most of the ideas you see have been done before and are only slightly altered from their original state. I come up with a lot of ideas all on my own, only later to find out someone else has had the same idea, totally independent from each other. I am one of those pinner’s that always tries to make sure the post has the original link. I get frustrated when I try and follow pins and they lead no where, or to a general blog address and then I have to hunt down the actual posting. I have been known to go and fix a re-pin on my post more than once. I’ve said it before, and i’ll say it again, everyone just needs to relax and take a deep breath and move on. There is no use getting all up in arms about it. A seller can’t loose a sale they never would have had in the first place. I have a personal story you’ll have to remind me to share next time we get together.

  • Jenn

    How is pinterest able to ethically use anyones pics out of context without permission? Have I been out of the web design/blogging thing long enough that it became okay to inline use or completely lift pictures off others websites to use on your own site?

    Posting a picture on my website or flickr or etsy or anywhere on the web is not open permission for anyone else to place it on their site so why is it okay that Pinterest is copying all this content?

    • Well, I’m not an attorney, Jen, but I believe the principle is similar for any curated content website (Like One Pretty Thing, CRAFT, etc.) It’s generally considered permissible to use one image from a website in conjunction with a link directly back to that website. That is, of course, far from a universal truth, and it’s always important to read a website’s individual policies for content use. You might also find some helpful information at Pinterest’s Terms of Use page: http://pinterest.com/about/terms/

      • Martin

        Pinterest business model is based on their users stealing pictures and creating identical illegal copies,which are stored under different name on pinterest servers,which pinterest then can use and bring in circulation as they like. Responsibility for that sort of copyright infringement/image theft is imposed on the users. Pinterest is full of copyright protected images.

        Pinterest is used for (self) promotion and as traffic hub to influence search engine results and rankings on other commercial social websites.

        But any image on the net is copyright protected if not otherwise stated and a link back is irrelevant as to copyright.

  • As you can see from my comment on Kim’s post, I hope that the result of this conversation is that every craftybizer groks this:
    ” At the end of the day, you have to ask yourself whether any website is a place where your actual customers are hanging out (not your online buddies, and yes, there is a difference)”

    (I know there’s all this intellectual copyright worrying, but I think THIS habit of marketing to each other is a much bigger impediment to a craftybiz’s success.)

    • Amen! And I’ll quote something you and Kim were discussing in the comments on her post:

      “…Crafters read crafts blogs! If you don’t want crafters to riff off your ideas, don’t write a crafts blog to promote your work! Write a home-decor blog if you make blankets! A style blog if you make clothes!”

  • Good topic! I repinned a fabric covered canvas with a K made out of orange buttons and put it in my Things to Make board, fully intending on DIYing it. I’ve been looking at it for a while now and finally just realized that I don’t have to the time to make it so I clicked through to the Etsy store and bought it. Now it is mine!
    I’ve certainly been inspired to make things I’ve seen on Pinterest (and elsewhere) and put my own spin on it.

    • Jen

      Interesting that you should mention this pin–I know exactly which one you mean because I’ve got it on my button board. This is a great example of the points being made here: I pinned that purely for inspiration. I don’t like orange and blue together and no one in my family has a name starting with K. So, I was never a buyer and it didn’t matter how the item was tagged; if I was going to do anything related to that it was going to be a DIY project inspired by the item. And yet, a sale was still made to someone who did want that exact item. Hope you enjoy it! :-)

  • Surely taking a photo from one website and posting it on another (Pinterest) WITHOUT THE PERMISSION OF THE OWNER, even with attribution,is wrong? I own the copyright to my photos and have the right to determine where those photos are shown. This is my objection to Pinterest.

    • This is a big discussion in itself, Erica. From a purely technical standpoint, I believe you’re right about copyright ownership and usage permission, and that you have every right to state your terms on your own website. But a whole different set of memes seems to be emerging online, with the complicity of a whole lot of internet users and website owners. Sadly, not every internet user thinks to check for image-use permissions before using images from the web. These are very messy, complicated times. I’d recommend reading the Pinterest Terms of Use: http://pinterest.com/about/terms/ . They also provide a pretty clear-cut process for reporting a Pinterest user you feel is infringing on a copyright: http://pinterest.com/about/copyright/

  • Interesting topic, Diane. Having been on Pinterest for a while, as well as a crafter, I would say that using Pinterest as a marketing tool is not such a good idea. As some of the others have pointed out, there seem to be many more makers there than buyers. And as attribution is stripped through pinning and re-pinning, a potential buyer would have to go to so much effort to find out where to buy the product, or even *if* it’s a product available for purchase at all, it’s probably not worth it.
    As for people who say, “I could just make that myself” – how rude to say it right in front of a seller! I often think that, I have to admit, but then I can’t be bothered and end up buying it anyway, so don’t be disheartened when you hear people saying that.
    xx

  • It sounds like there are lots of issues all wrapped up into one here… The controversy of how Pinterest labels things, the copying of another’s work, marketing policies… I’m not sure there is a way to sort all them out. But can I offer an alternative to Pinterest that may help with one or two of these?

    I have boards of my own on Pinterest–it is indeed a quick and convenient way to collect what I feel are inspirational images. I have strong feelings about using other people’s work–in a nutshell, copying is a cop out that no true artist really wants to do. I feel it’s a crutch that makes us feel like we’ve accomplished something without needing to apply as much of our own thoughts to the process of making something. I think the trick to being a successful creative artist in today’s world is to make something in a way or style that simply can’t be easily replicated by others–to create in a way that requires your unique, singular stamp of involvement, or it’s just not the same. That’s the challenge. Simply copying something and selling as one’s own work isn’t enough anymore.

    But this raises the ante on what we do–if you’re making something that can easily be done by someone else, perhaps the trick is to figure out how to make it singular and individual. Jewelry is (it would seem) a great example–successful jewelry crafters are discovering that if it’s too easy to copy, it won’t sell. And even if it isn’t easy to copy, it will get copied eventually anyway. So, in my opinion, the trick is to make something that can only come from your own vision, your way of seeing the world, and through your hands. The method of construction–the crafting itself–becomes secondary to what it expresses, and the style in which it is executed. If you’re relying upon a process, technique, or specific application of materials to be unique, eventually it’s going to not be unique anymore… Style is much harder to copy. Part of what made the great Masters of art who they were was their vision, not just their ability to manipulate their materials.

    It seems that my crafty friends buy craft items for two reasons: 1) because they’re impressed with the DIY aspects, and hope to use them so they can make something themselves, and 2) they can’t do it themselves and are impressed with the artist’s vision and skill. Pinterest, it would seem, is an extension of these two ideas.

    I’m now using a program called Evernote to organize my inspirational images without needing to share them with others. It’s not as fast as Pinterest, but if I’m not interested in sharing my research and using it only as a “filing solution”, then Pinterest is really kind of pointless… I highly urge you to check out that program–it’s available for different browsers and mobile devices, and up to a certain storage level per month it’s free.

    Just my 2Β’. : )

  • As a crafter and DIYer, if I see something I like that is in my realm of craft knowledge, I’m going to make it myself. And I do pin these ideas, but never to my DIY board. I also will also pin my own work. I know other rabid crocheters like me will just make it themselves, and that’s why I don’t look to see where they’ve repinned my pics to:) And whether they see it on Etsy or Pinterest it’s the same end. There are plenty of people using Pinterest that don’t crochet.

    I have been guilty of not attributing though. I was under the impression that if the link was there it was all good. I went back and checked some of my re-pins and they do go to the original link. I pledge to be better about that going forward. I also need to check my pins to see if they are going to the original post or the home page.

    I know a bunch of people that need to read this.

  • I don’t use Pinterest, but the discussion here has been thought-provoking. It hearkens back to a previous conversation about when “inspired by” crosses the line to “copied from.” Which begs the next question– why do we care so much?

  • Some good points so far. I love Pinterest, being a visual person it is much easier for me to keep a virtual scrapbook rather than folders full of bookmarks.

    There seem to be a lot of double standards going on in the crafty world, it seems to be OK to rip off a big company design, I have seen loads of blog posts on ‘how to make it yourself Anthopology xxx’ but if it was how to make your own version of MissEtsy’s xxx then there would be hell to pay, why it is OK to rip off one design and not another is beyond me. There is a big difference between drawing inspiration and blatant copying. I do pin items because there is something that draws me to the image whether it be the fabric used or the style of clasp used on a bag, maybe the colour combo but never so I can make a direct copy of the item.

    There are always going to be those who have original ideas drawing their inspiration from what is around them and those who lack inspiration but like to make and copy, those who design the patterns those who buy them. In this day in age I feel that if you put an image out there on the net then you should accept the fact that it maybe copied or find it’s way to a site like Pinterest/tumblr etc. If you are so worried about the image then put a watermark on it, not everyone has the same ethical values and we will never change that, maybe pinterest could change their way to pin images but then there will always be people who find a way around it.

    As for it being a marketing tool, Pinterest certainly sends traffic to my blog, more traffic to the blog means more traffic to the shop, it might not be direct sales but extra traffic certainly helps. Just pinning your own items is as annoying as just tweeting your shop listings and I stop following anyone who does that, in that respect i can’t see it working as a marketing tool.

  • It took me a very long time to finally create a Pinterest account, because of the “is-it-really-nice-to-post-someone’s-picture-somewhere-without-asking-first” aspect. I finally took the plunge after talking about it with an artist friend whose copyright is infringed all the time but who loves Pinterest, as long as people give credit.

    About the posting something for sale with a DIY title: I hesitated to do it in the beginning. Of course, *I* know that I would *never* copy something exactly, but how would the others know, especially the author of the pictures I pin. My board is called “DIY inspiration”, and that’s really it, perhaps I’ll post an image of a stuffed animal, but what inspire me is just how a certain detail is sewn. I guess I started this board because I was between 2 organization systems: I used to use an app called Circus Ponies Notebook, that had a system to clip web contents in private notebook-looking files, automatically saving the source. I loved it, until some features were broken in Snow Leopard and they never fixed the bug.

    About the attribution: that’s my biggest pet peeve with Pinterest right now. Sometimes the problem is simply that the link is not a permalink (badely done, especially in tumblr blogs with hundreds of pages). I guess in the beginning, I was satisfied when there was a link, but now, I check very carefully not only if it’s a direct link, but also if there’s a way to trace the original author of the content (like, the name of the photographer who took the picture, the blog where the image appeared for the first time, elements that can give informations about what the picture really is, etc.).

    Now if I see something I really want to keep a trace of, but it’s not possible to find a decent attribution (as it’s the case most of the times with tumblr contents, wow, that may be even worst than Pinterest), I no longer pin it, I do like Corey in a previous comment, I store it in Evernote (still have to organize it properly rather than putting everything in my inbox, though :).

    In short, I’m still unsure of how my boards will evolve, perhaps I’ll cancel some of them, or pin only a certain kind of contents. For recipes, it’s still the best way I’ve found! ;)

    I’m glad those discussions merged, since I was already asking myself questions about those issues.

    PS
    As a former History student obsessed with footnotes and taught to always, always give the the source, I even try to keep the source in my personal files, like magazine pages – but with images, most of the times it’s too boring to do, so I don’t, and I regret it if I want to use the image as an inspiration in a project :). If I keep a paper article, though, I always ad the date and name of the journal / magazine, or the content would loose a lot of its interest.

    Sorry to have made such a looooong comment!

  • In fact, it may be useful if Pinterest wrote something like “nice image! is there a link that will allow people to find the original author of it? then pin it!” and perhaps a link to a page explaining how to provide a relevant link in the pop up.

    Or something like that. Many people wouldn’t care, but I’m sure some would be grateful to realize they can do better.

    • I’d love to see that as part of Pinterest’s user interface too! A commenter over on Kim’s post mentioned that Tumblr had recently tightened up its attribution requirements, and I was glad to hear it – the messy attribution over there has always been the main reason I’ve avoided Tumblogs. So maybe there’s hope that Pinterest will do the same at some point.

  • I have mixed feelings about this. On the one hand- I do a ton of tutorials on my blog. The purpose of my tutorials isn’t to recreate something I’ve seen before, it’s to share an idea that I’ve come up with. I love to teach people how to make things and share my ideas. It’s nice that some people have liked my projects enough to pin them. Their motivation in pinning doesn’t concern me because I’m mostly doing tutorials and not selling anything on my website. I’ve also had new people become followers of my blog because they found me through someone’s pin, which is a bonus.

    However, I think credit where credit is due is important. I don’t like the idea that any picture can just be lifted with the attribution/url specific to that post lost. But maybe it’s not a problem with pinners… maybe it’s a problem with the functionality of pinterest. It shouldn’t matter that I’m sharing my ideas for free- if someone is taking my picture the credit and the link to my tutorial should stay with me, it’s still my intellectual property.

    I also think there is a huge difference between flat out copying someone else’s idea and coming up with an idea on your own, then finding out that someone else (or often lots of someone else’s) have also had their own version of the same idea.

    I personally (and I’m going to stress the word personally here because I know lots of people might not agree with me) don’t like the saying that “there are no new ideas”. To me that puts a limit on something that I believe is unlimited- imagination and devalues creativity.

    • That’s nicely-said, Meg, and I like your take on “there are no new ideas.” I think my agreement with that idea comes mostly from the fact that I think no idea can really STAY original in perpetuity. Unique craft concepts pop up all the time (especially on your blog!), but once they end up online, they immediately take root in countless minds, where they begin to be riffed on and altered and hybridized. Innovation breeds more innovation.

  • [...] one of Kim’s posts on Twitter, I went to another take on the subject by Sister Diane of Crafty Pod. She agreed with Katrina regarding the issues of attribution… [...]

  • Nadir@StitchSense

    WOW! I’m sooooo glad that I read this post. I have yet to join pinterest (although I have a half dozen invitations from friends sitting in my inbox) because I’m waiting to have my blog & shop redesign done before I join; I’ve been resisting because I’ve heard its a major time sucker. :) I’ve always been pretty well aware with good blogging etiquette but I never even considered what good “pinterest etiquette” might be & it all makes sense now, mainly because I haven’t used it yet but it worries me to start, especially as an Etsy shop owner myself. I most definitely wouldn’t want my sale items to be pinned as something DIY & have traffic to my shop page or sales start to diminish as a result. I realize the chances of that happening are slim most espescially b/c not everyone on the planet can crochet or make jewelry but still… As for the pictures that I’ve already posted in my shop & on my blog I know those are “calculated risks” putting them out there & I have no real control of making sure everyone in the www shares my items with credit to me but knowing that yet another media source could *add* to that risk, I don’t know that I’d want to take that chance, especially with my shop that’s just now starting to really get off the ground just after a full year of business. Its all in the eye of the beholder too, I don’t want to be paranoid but it has helped me give a second thought to joining pinterest for good now. Thank you for sharing this! I’d like to link to it in an upcoming blog post if that’s ok, I promise I’ll link back. ;-P Take care!

  • A most excellent post.
    I have a theory:: nothing is original.
    I think Solomon coined the phrase:: there is nothing new under the sun.
    I get irritated when creatives get nasty about what they think is an original idea to them. I see what I think is ‘mine’ all over the place. Is it really mine?
    That said, if you know you were inspired by another, you must give credit. I don’t think that is exclusive to the creative world. It can be a quote. A theory. A kitchen idea. Credit needs to be given where credit is due.
    I love your take on this, especially reiterating that creative types are not necessarily going to be consumer types. We hate to buy something if we can make it, right?
    thanks again…
    ~jamie

    • I agree with the “Nothing is original” theory, Jamie. More than once, I’ve thought I came up with something totally unique, only to be browsing a craft book from 40 years ago a week later and run across pretty much the same idea! The internet makes this commonality way more, um, common, because we’re all drawing from similar pools of online visual inspiration.

  • I do think that time will help with the learning of how to pin something “properly” – but in the end, I think we all get inspiration in a variety of ways, so once it’s out there, it’s out there. People regularly take photos with their cellphones these days in stores to show their friends xyz product or cool thing – maybe it’s an idea for a DIY? Obviously without much credit to who the designer of the product actually is… would that have to be “regulated” as well? It’s just too much. I’m sure Pinterest can improve the flow of their process though, so it’s easier to find the origin or images that are pinned… currently it’s a bit confusing!

    • I agree, Linda – I hope Pinterest will add some better attribution tools going forward. Seems like the system could at very least recognize an image URL over a page URL, and a homepage URL over a blog post URL – and then prompt the user to more specific attribution.

  • Dot

    I haven’t really checked out Pinterest yet (not enough time to learn another web tool at the moment!), but it seems like they should be ensuring that the original site information stays with the photo, to keep themselves out of trouble, and to be good web citizens. it doesn’t seem like it would be hard to keep that info, technically, no matter how many times an item is pinned.

    As to the larger issue, if you put your stuff out on the web, people will copy it. And I really don’t think that’s a problem to my mind as long as the copy is for personal use–as you said, many people who are going to copy the idea for an item for themselves are not the same people who would pay for an item. Where it gets squicky is where it’s copied then put up for sale by the copier.

  • Dot

    Another related point:

    I saw this on my googleplus stream (i just realized I didn’t have you in my circles – now corrected!) the other day and thought it was very interesting:
    https://plus.google.com/114990049511981436093/posts/FMe8AUJ6Lga

    It’s a post by David Horvath, creator of Ugly Dolls, on why he hates crafters. His main issue is people who rip off ugly dolls (and some are quite blatant) and sell them on etsy, the primary reason being that doing so gives major toy companies an in into stealing his IP, so he has to really police it.

    I thought you’d find it interesting.

    • Definitely! Thanks, Dot. I had a great tweet from Wolfie and The Sneak earlier, who said this: “I think people who see work, replicate it, and resell it are lazy money makers. They’re not artists nor are they craftspeople.”

  • It’s taken me awhile to think this through and write a comment. There are so many converging issues here that it becomes hard to focus just on one piece of it. To me it comes down to respect-respecting the artist, respecting the source, respecting our community.

    When I worked with children & youth that was my only rule and it encompasses just about everything. Respect for self, others, property, the planet…Just because someone isn’t your target market doesn’t mean they shouldn’t be respectful and vice versa.

    I also have concerns over the idea that if it won’t make you money it’s not worth doing. Like writing a craft blog-connecting with the crafting community may not boost your sales but it can absolutely grow your business. I am a crafter & love to DIY-I also purchase within the handmade community, at fairs & from friends. I quite often feature or showcase the work of other crafters I have found via their blogs because I have bought or want to buy from them. They get sales because of the exposure and get features on other sites + there have been shops to get wholesale contracts and sales because of their features.

    I don’t think the line between people who make and people who buy can be so easily drawn and I hope it isn’t. I love that in our community we buy from each other & also make. I think there will always be people who are threatened by talent and who copy because they are not confident in their own skills. I hope we can educate & encourage them to strike out on their own and find the confidence they need to innovate and find their own style.

    Thanks for starting this thread of conversation Diane, I love seeing and learning from the different perspectives!

  • I agree that Pinterest isn’t best environment to market products, but, with best linking practices, it’s the perfect place for spreading the word about a great idea. I pin images from all over the crafty internet, but I’ve noticed that nothing gets a good tutorial in front of the right eyes better/faster than a well-labeled, properly identified pin. So, while it certainly is distressing that some crafters are ripping off the ideas and designs of others, I think that the visual and viral nature of Pinterest also affords the crafting community an even larger opportunity to teach, learn, and share techniques, and that makes me very, very excited.

  • I was just about to post a short post on some re-use items I’d pinned on Pinterest today when I saw this post. I’m still planning to post but I appreciate this discussion. I can’t stand it when I can’t find the original image attribution. I think part of the problem with Pinterest may lie in the fact that they have the CRAFT & DIY category in one!
    I think if people put their ideas out there they need to be willing to handle the consequences. I don’t endorse copying ideas outright but there are so may ideas out there that are very similar and ideas come in clusters. I also think if someone creates something and it’s not “for sale” than it really shouldn’t matter if someone else wants to re-create the concept. This being said I believe there is a difference between taking an idea and re-making it for personal use versus profit. Thanks for another engaging conversation!

  • allison

    i check. when i went to vera bradley they said i couldn’t use it i don’t use photos that dont grant permission to be used bottom line..i’m getting off of pinterest, unless i am able to use those photos i have politicians on there what happens if i am told i dont have permission to use their likeness. its more work but its better for everyone sorry hate to be the party pooper. if they grant you permission fine, most website say they DONT grant permission, especially some place its too good to be tru, i knew it couldn’t be that easy..i would they would state on the website if they allow bloggers or such to use product photos, they dont because most times they DONT. i have apinning policy now on my site.

  • Some of you may want to review Googles terms of service. They claim rights to all images stored on their servers, i.e. Picassa. Furthermore, I believe they have very broad rights, for example, if your image is returned in an image search. The genie is out of the bottle and I think this post has indicated the best way to respect others’ work is to be meticulous in tagging. That said, remember this: a true creative is on a path of artistic inquiry. It is a way of being. That artist draws fresh water from the well spring at will; the copy artist is just that – a copy artist who isnt advancing themselves artistically. The sage advice I get from this post is dont post your work to craft hangouts if you dont want it copied. Focus on the buyers. Seems obvious, but I sort of forgot the logic of it. Great Blog!

  • [...] Brought to you by the always stylish oh so creative Heather Bullard! This discussion on Pinterest and Ethics fascinated me this week.  Join the conversation and share your thoughts on the subject.  [...]

  • Judy

    I haven’t read all of the responses. My thought is there are really no original ideas. People who create or make art are usually inspired by someone or something else they have seen somewhere. It has all been done before. You can not control it.

  • Kristen

    I do not at all understand why any artist/crafter/small business owner would be offended by another person saying, “I could make that.” After all, isn’t that how everyone who makes ultimately gets started? Learning to draw or paint by creating a copy, learning to create garments by using a pattern. Anyone who “makes” has likely done this. After all, there’s really nothing new under the sun.

  • BeccaW

    So here’s a question that I didn’t see directly asked or answered, (but I could have missed something, if I did I apologize). Is it considered necessary to ask a blogger if you may pin a page or individual picture if they indicate on their blog (in a manner you can actually find) that their pictures/words are under copy-write and may only be used with permission? For example, at the bottom of this page there is a statement “Copyright 2011 CraftyPod – All Rights Reserved” (including Copyright symbol which I am not tech literate enough to reproduce). So should I e-mail the blogger and ask to be allowed to pin? Thanks!

    • You know, Becca, this is a tough question to answer. Technically speaking, I believe that U.S. Copyright law states that you can’t republish anyone’s original work without his or permission. That said, the internet creates a whole lot of stated and unstated exceptions to that rule, and I would venture to say that there is currently no universally-accepted practice. Ideally, it’s always a nice practice to ask before using any image, unless a blogger has a statement on the blog that gives you permission. However, I don’t see many people using this practice. I think it’s a reasonably-common meme that if you’re linking to another blog, you can use an image without permission (again, if you check first for a statement on the blog that prohibits this expressly). I see large blogs with huge audiences doing this every single day, and since the people who are being linked generally see a spike in traffic as a result, the image use is almost never questioned.

      Since Pinterest is considered an “inspiration board” site, I don’t see too many bloggers following a policy of asking before pinning. I also see nothing about asking permission on Pinterest’s “Pinning Etiquette” page. I think that if you were to do ask permission every time you pin, it would render pinning pretty time-consuming, and therefore not too useful. Would anyone else like to chime in with their take on this question?

      • alli

        that’s the whole point EVERY website i went to vera bradley homegoods ONLY gives permission to print out a copy(one) for personal use only. It says tho if you DISPLAY any images post yada yada on their blog you have violated their policies. So you really shouldn’t be taking photos and repinning them without permission. The problem NO one is going to take the time to check because its consuming AND to check EVERY BLOG or WEBSITE to pin an images takes the ‘fun’ out of it. That is why it is so popular, to do things the PROPER way would be time consuming. The issue is if you are NOT interested in your products and BRAND being used in a MANNER that would damage your company you want ppl to ASK first. Pinterest makes it very easy to post and even EMBED a photo that YOU took on their blog to promote whatever they are selling. You as a seller have no control. its fun for YOU, but not for a company if the person abuses or ignores the terms of service on the web, which is what happens everyday.

  • I’m still newish to pinterest and mostly use it for home decor inspiration. When you re-pin, does it not save the link through to the original?? All of mine link to the page I pinned it from. That would be really poor design on Pinterest’s part :(

  • suesue

    Really enjoyed reading all the different views. I love Pinterest and need to go back now and check all the links. I often pin things for inspiration the same way I read blogs for it. Most of my pins, unfortunately for my waist, are food ones. And yes, I think I have an original idea and find it somewhere else. Great minds think alike and all that. Of course, it is Wrong to just copy someone’s work and sell it. Where’s the fun in that?

  • Well I thoroughly enjoyed that read! I am one who often makes a comment like “see how to DIY”, or “try it this way and include XXX” to images that I see. Having said that, while I may not give attribution in the Pinterest note itself, I do always try to make sure and lead to original source if I feature anything on my blog (which showcases recycled and repurposed design and decor).

    This was definitely worth my time to read and consider further.
    Michael

  • I completely see the gray areas here. But if you’re blogger/crafter/etsy seller etc. who doesn’t want their images re-posed without due credit to you (I personally don’t care about my own pictures/ideas being pinned without credit), the solution seems simple to me: watermark your photos. It simple, and can be done in almost any basic photo editing program. This seems like the safest bet to me. And this is just my opinion, but being pinned is flattering, even if I don’t see 100% credit for my work =)

  • This is so interesting! I have recently started adding the name of where things I pin from to their description for this reason. Even as a blogger, this makes me consider watermarking all of my pictures for this reason, which I really don’t want to take the time to do. I do try to promote some of my etsy sponsors via pinterest, but I have a separate Etsy board I do this on. But this is a great reminder to add their Etsy name.

  • btw, saw this post via centsational girl!

  • Just to add another layer into this discussion . . . can we agree as a community that we are not going to post images that we found on Pinterest on our blogs and give the image credit to Pinterest??? This drives me absolutely bananas. If you want to post an image you found up on your blog, I really believe you must do your duty and click through until you can determine where it came from and then credit the photo properly (assuming the person who posted it is ok with that!)

    This is the same issue I had with WeHeartIt.

  • Meadowlark

    Hmmmm…. this intrigues me. I am fairly scrupulous about going back as far as possible to find the original source and jotting a note at least on the pin I’m touching that it’s mis-attributed.

    That said, I’m quite offended that people think their images should not be posted under DIY. Seriously? You’ve made one, so now nobody else can? If that’s your attitude (not YOU, the global YOU) then I hope the idea came to you in a dream, because if you’ve ever looked at anybody’s work or a painting or heard a snippet of an idea, you’re just as guilty.

    What a weird world we live in. What’s yours is mine, but what’s mine is mine. Sheesh… that’s a pretty sucky system. :(

  • Meadowlark

    Um, also, that sounded angrier than I feel. But I still have no compunction posting something under DIY if I think there’s a snowball’s chance in heck I could make it. Not that I ever will ;)

  • Peggy

    This is a huge pet peeve of mine. I don’t understand why people are complaining about their ideas being stolen. Most of us get our ideas from a variety of sources including books, magazines, store merchandise and catalogs, etc. Does that mean we are all stealing ideas (and have been for generations)? I have been a sewer, knitter, and crafter for a very long time and there are things I made ten, twenty, thirty and more years ago that bloggers are making today and writing tutorials for their blogs . . . and then they get upset because someone took “their” idea! Really? In the handmade world, there are very few “new” ideas. As for etsy, I sell on etsy and if someone wants to make their own item using my shop as their inspiration that’s fine. It has been my experience that there are people who like to make things and people who don’t want to or can’t make things and would prefer to buy them so there will always be a market for your product if you execute it well and provide a great customer experience.

    I don’t think this topic is going to go away any time soon because I see it cropping up all over. I wish people would stop whining and just realize that this is the name of the game and it isn’t going to change. Ethics and integrity, people.

  • Sarah W. in Oregon

    I’m visiting from CentsationalGirl. I’m an occasional pinner and I love to read blogs, but I am not a blogger nor a crafter. This is such an interesting discussion about an issue I was not aware of.

    My question is… if bloggers or etsy sellers are concerned about their images not being credited back to them, why aren’t they using watermarks on their photos? As a reader and buyer I’m not bothered by the watermarks at all. I would think that the watermark would help curb these problems.

    • I agree, Sarah – watermarks really help keep an image credited to your blog if it “travels” to other websites. Since it’s so easy to copy digital images, watermarks are perhaps one of the only “real” protections you can give your images once they’re online. I do wish Picasa, iPhoto and Photoshop had built-in watermarking capabilities.

  • I didn’t read all the comments so I may be repeating others. I love pinterest. I’ve been inspired and I’ve even posted some of my original creations. I don’t mind if people repin things I’ve made. I don’t mind if they run out and “make it”. Fine. The thing I love about making things or decorating a room, sewing, and painting is that it’s original. If I happen to be inspired by someone else, it doesn’t make my creation less…what I made is still original to me and I put my own “twist” on it. So steal my idea. Hopefully you will make something great but no matter how great it is, it isn’t what exactly what I made. :D

  • Oh, and there is no point in pinning something without the original idea/product/website linked…I am pinning to remind myself where to find the item.

  • Amy

    As a Pinterest user and someone who admittedly has a DIY board I pin to, I would like to add that while I would love to make everything I have stored in there the reality is a very small percentage of it will aver get done. I view Pinterest as a place to visually flex your imagination and creativity muscle. Most artist and crafty people are visual people and the entire Internet feeds this need to see what others see and I think Pinterest has simply added a level of organization and community to a practice that is already there. I don’t necessarily think it is right and I firmly believe attrition is a necessity, but as I person it is much less stressful to control the things you can and accept that inherently not everything falls into that category.

    • I’m so glad you brought this up, Amy: “…I would like to add that while I would love to make everything I have stored in there the reality is a very small percentage of it will aver get done. ”

      I think you’re right – many of us have way, way more ideas/tutorials saved than we’ll ever get around to realistically making. So a pin labeled “DIY” is no indication that the idea will actually ever be made into anything finished. It’s just another piece of visual inspiration.

  • I agree with this and have, in fact, referenced the pinning etiquette page several times in the past. One this that drives me insane though it the self-promoting. I get it. You pin your own pictures hoping someone else will re-pin and the image will change hands several times ultimately linking back to your blog or etsy site. But my goodness, there are several people I know that pin their own projects and fill my “following” area with projects I’ve already seen and read about on their blogs.

    The people that follow you, likely follow you on your blog or are familiar with your etsy site. If they find something worth pinning, by all means, be my guest. But when you go to look at all the pins pinned from a single source only to find they are ALL from the owner, I can’t help but get annoyed. That’s just my opinion on the whole pinterest thing. I love the site, been on it for a while now and pin regularly. Just food for thought.

  • Deborah

    Very interesting discussions going on here. I admit I had heard of pinterest before but hadn’t really checked it out till now. I agree with many when they talk about the converging issues in this one discussions. Another issue is the fact that DIY and Craft are lumped together. Pinterest isn’t the only one to do this many other sites also lump craft in with something else, an example being zino the online magazine subscription app/website only they put craft in the art category. My point is this: isn’t it time Craft became it’s own category? It’s a big enough industry on it’s own that it shouldn’t be added to some thing else. Craft deserves respect, as does DIY as does art or fashion. I will probably continue to use pintrest as it’s an interesting concept but I will be careful in how I use it.

  • Hi, Diane – well, just finished reading through this massive and fascinating discussion! So much good advice, strong opinion and thoughtful commentary. I wasn’t really aware of the fact that a photo could be pinned without the source – so thanks for getting me up to speed on the questions surrounding Pinterest. I was loving it because I made a big pinboard with all my tutorials for people to browse directly from my blog. Hmm, maybe now I’m wondering if that was not such a smart idea. Digesting…thanks so much!

    • I think that can be a nice service for your readers, Michelle. From reading your blog, I get the sense that you have a pretty open attitude about your creations anyway – so if your photos were used by others as inspiration for their own projects, that wouldn’t bother you, right?

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