Podcast: A Pioneering Craft Business, with Jan DiCintio

30 Dec 2011

Geo Grand by Daisy Janie (13)
Images by Jan DiCintio, used with permission

In this podcast, I talk with Jan DiCintio, who designs, produces and wholesales her own organic cotton fabric line under the name Daisy Janie. Jan is a great example of what I'd call a "pioneering business" – she's doing something not a lot of other people have attempted, and she's had to hike a lot of learning curves to figure out how to do it.

CraftyPod_JanDiCintioWhat interests me about Jan and creative entrepreneurs like her is that the internet has provided us with many "just add water" business options. You can fire up, say, an Etsy shop in just a few minutes. You can create an online T-shirt store just as easily with services like Zazzle. And these entry-level opportunities do give so many of us a way to dip our toes into doing what we love for a living, but I think Jan's story represents the next step in creative entrepreneurship: identifying something that hasn't been done by lots of others, and then doing all the learning necessary to bring that to life.

What's your ultimate dream of a creative business? I think you'll find some useful tools for getting there in Jan's interview.

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Learn more about Daisy Janie and Jan:

• At the Daisy Janie website, you can learn more about the fabrics, and at the Daisy Janie blog, you can learn more about Jan.

• Jan's also on Twitter and Facebook, as well as Flickr.


That's a good point, Linda - with risk comes built-in stick-to-it-iveness!

I really do think low-risk businesses are a good way to test the waters of doing what you love for a living – and experiment with new ideas. Jan herself did a lot of simpler businesses leading up to Daisy Janie. I think both models have value. But I do think that really taking the plunge creates an environment where you're more compelled to dig into problems and solve them and grow over the long term.

Another excellent podcast! Many notes taken on this one too! Somehow I missed in the podcast that Jan has an ecommerce shop open - but found the announcement on her blog. I really like that she has found a way to combine the wholesale market with a more personal online direct sales retail market.

I have enjoyed Craftypod 2.0 so much and am really looking forward to seeing how you structure the new version!

Thank you for listening to the podcast, Pam! I prefer to direct buyers interested in my fabrics to the retailers who currently stock them. Their investment in time & money in Daisy Janie means a great deal to me. (I keep the e-commerce shop for fabrics that have been on the market for more than 4 months, long after many retailers have sold out of their stock.)

Thanks so much! I just placed an order from Jan's online store - I was so happy to see an easy online buying option. Can't wait to get my fabrics!

I am going to listen to this on the way to work tomorrow! I'm excited. I really want to design fabric and to do it is on my list this year. I don't know about having my own line - at least not this year! - but this just looks great. Thanks!

Enjoying the podcasts as I catch up post holidays.

Love Jan's story and how she revealed the long arduous path that it takes to reach success. She's definitely carving out new paths for the definition and possibilities of entrepreneurs all around... but also I think her story brings a bit of cold hard reality to the picture. That it might take a lot of time and really hard work to get to that point.

When you mentioned the "just add water" businesses that have been possible with the Internet these days, it popped to my mind that many think it's easy or simple to start a business. There are great successes popping up, so I think it's easy to overlook all the previous work and the journey it took to get there.

Thinking about the "just add water" business options and hearing about how Jan took a huge risk and made a huge investment... made me wonder also if not having the risk causes budding businesses to fade away because they aren't being pushes. Or is it actually beneficial to be able to create business "experiments" at low or no cost to really help innovation blossom?

Not sure if I'm making sense in my babble-pondering... but it's an interesting topic. If making things so easy just floods the space with randomness. Maybe there's a middle ground...but certainly in the old days, people invested their life into their businesses - so you really had to believe in it and go for it!