All images in this post are from Beth Casey, and used with permission.
What do you think of, when you think of an “indie business?” And what do you think of when you think of a “corporate business?” I think that our community of small, independent craft businesses tends to think of anything “corporate” as being in some way soulless, perhaps evil, and definitely not worth emulating.
Well, my guest, Beth Casey of Lorna’s Laces, has a very different take on “corporate.” Lorna’s Laces is, in fact, a corporation – a small one, with just six people who work each day to produce and ship hand-dyed yarns to yarn stores all over. Beth and her crew espouse all the indie values you’d expect from a one-person craft business, but by working together in a larger organization, they’ve been able to accomplish a lot.
So when is “corporate” not so “corporate”? And do we need a better term to describe businesses like Lorna’s Laces? Have we reached a point of maturity as a business community where we might need to start thinking a little bigger?
This interview should give you lots of food for thought.
• The Lorna’s Laces website will show you all the yarns the crew makes together.