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Video: Discussing Tara Swiger's book, Market Yourself
Here's another chapter in our ongoing discussion about craft book reviews and how they can evolve to be more engaging. Since I'm a big fan of Tara Swiger and her new book about marketing for small creative businesses, I thought I'd try using Google Hangout to create a three-way discussion video about the book.
Tara's joining me here, and also Elizabeth Drouillard, who has a small creative business and is thinking through her best options for growing and marketing. Elizabeth graciously served as a case study, and we applied the ideas in Tara's book to Elizabeth's business.