Here’s our second show about craft bloggers and the marketers who target them. This time, we’re talking with an influential blogger – Jessika Hepburn, who edits Oh, My! Handmade Goodness. Jessika gets a lot of marketing pitches, from large companies and indie business owners alike. But she’s developed a very smart and proactive approach to dealing with them.
Jessika has written very clear and detailed pages for her website, explaining to potential marketers exactly what kinds of pitches are and are not welcome. She offers a lot of different ways for potential marketers to participate with the site, and she’s very clear about what she expects in exchange.
I think this is a direction most craft bloggers will want to go in sooner or later. If we want to be marketed to with more creativity and personal attention, and we want fair compensation for giving companies exposure on our blogs, then we have to stand up and demand it. I think you’ll learn a lot from Jessika’s story.
Here, Lemme Pitch You some Links:
• Here’s the Guide to Businessy Goodness Jessika mentioned in the interview.
• Jessika also mentioned Miss Modish’s Tip Top Pitch Kit.
• These last three links were referenced in the last show, but are relevant here – first, the Why Can’t We Fix Marketing in the Crafty Blogosphere post here on CraftyPod.
• …And here’s a guest post I did for Jessika, on How Much Marketing Should Craft Bloggers Do for Craft Companies?.
• We’re also discussing this on Google+, if you’d like to join in. What are your marketing boundaries for your blog?