I think a lot of us crafters have a dream of making our living selling some kind of PDF craft patterns or tutorials. And that would indeed be a dream job, wouldn’t it? I can tell you from experience that in reality, this can be a tough way to make your living, but I’ve always thought that knitting and crochet pattern designers had it made. Since it’s pretty hard to reverse-engineer these kinds of patterns, I figured anyone selling them must have an easily sustainable business.
Well, like any business model, the reality is a little more of a grey area than that. But I was excited to talk with Stacey Trock, who actually does make a sustainable full-time living designing and selling crochet stuffed animal patterns under the name Fresh Stitches. I learned a lot from our conversation: that pattern design and sales require a tremendous inventment of time, that designing is only a tiny portion of how a designer spends that time, and that the tone of your online presence can really drive sales.
If you want to develop a business selling PDF craft patterns of any kind, I think you’ll gain a whole lot of insight from this interview.
• Visit Stacey’s website, which is the gateway to all things Fresh Stitches.
• We talked quite a bit about the Fresh Stitches blog and how Stacey uses this channel to both support her existing customers and attract new ones. You can also find Stacey on Facebook, Twitter, and Google+.