Welcome! I’m talking with Jennifer Forest, author of all the books you see below (click the covers for links).
Our topic is: what role does your audience play in your product design? Jennifer’s newest book, Work Women Want, came out of the questions her readers were asking her. As you can see, this is a different subject than Jennifer’s written about in the past.
So, how does making a product for audience demand differ from making one from your passions? And how do you balance these two ideas to produce work you love making that sells?