Image by Chris Blakeley, via Flickr
In every online class I teach, regardless of the subject, sooner or later someone says this:
“It’s really hard to talk about my work. I hate talking about myself.”
…And I feel you there. I don’t love talking about myself either! That sort of flowery, shiny, I’m-so-amazing language just doesn’t come naturally.
But here’s the thing: business success come more easily to those who can spin an interesting answer to “What do you do?”
If you can describe your work in intriguing, colorful terms, you’re more likely to be memorable when you’re pitching projects to editors. You’re more likely to entice visitors to your craft-show booth to stick around. And you’re more likely to get visitors to your website interested in taking a deeper look (or buying ad space, or clicking through to your online shop).
Image by Kaz Andrew, via Flickr
Tara hears her students struggling with talking about their work all the time too. So she and I got to thinking: maybe these words are so hard to come by for creatives because we’re such visual, tactile people. We respond emotionally to colors, textures, and images. What if we used those impulses to help us find the words to make intriguing, confident, sparkly descriptions of our work?
…And we’ve devised a fun little three-day class to do just that. It’s non-intimidating and playful, and at the end of the process, you’ll have a gorgeous statement of what you do – one you can confidently trot out every time you’re called upon to describe your business.
Class starts June 10th, and we’ll only offer it once. I hope you can join us – it’s going to be great fun! You can register right over here.