From the category archives:

Crafty Business

What’s In It For You? (A crucial 21st-century question)

August 31, 2010

While I re-assemble my shattered calendar, here’s a post from the now-retired Make & Meaning blog. Light some votive candles for the possibility of a new podcast this week, willya?

Image by jcolman, via Flickr

If you want to cross over from hobbyist maker to professional maker, I’m growing to believe that one simple question will get [...]

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Gatekeepers, Producers, and Professional Makers

August 19, 2010

This is a post from the now-retired Make & Meaning blog – though I changed the title, as the original title was rather lame on second reflection.

Image by Tipiro, via Flickr Creative Commons

It’s true that you can declare yourself an artist (crafter, writer, etc.) anytime you want.
But if you want to become a professional maker [...]

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Good (Online Class) News and Bad (Podcast) News

August 17, 2010

Let’s start with the good news! The time is approaching for my new online class, Write, Publish, & Sell Your Crafty Ebook. We’re already amassing a super awesome group fo people for this one, and I hope you can join us!
My goals for this class are:

To help each student formulate an ebook plan that has [...]

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A Free Video Class (me teaching social media marketing), from I Heart Art

August 16, 2010

Back in May, I had a chance to teach a two-hour workshop on social media marketing for creative biz owners. It was part of an ongoing workshop series organized by I Heart Art. You should know something about this organization, because it’s awesome. Here’s the deal:

I Heart Art is a cooperative effort between Etsy, the [...]

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Google Analytics Tricks for Crafters: Landing Pages

August 4, 2010

In this week’s Google Analytics trick, we’re looking at your Top Landing Pages and what they can tell you about how new visitors see your blog.

What Analytics subjects would you like me to cover in future videos? Leave a comment below!

If you like this video, here’s the rest of the series:

Playing with Date Ranges

Site Overlay

Entrance [...]

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It’s Who You Know… and It’s Tomorrow!

August 2, 2010

My calendar says it’s now August, though my internal clock refuses to believe this.
…But this does mean that I need to remind you – today is the last day to sign up for It’s Who You Know!
That’s the online class I’m teaching with Tara tomorrow.
Here’s what we’ll do for you:

We’ll help you figure out which [...]

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CraftyPod #120: The Basics of Business Structures, with Bettie Newell

July 31, 2010
Thumbnail image for CraftyPod #120: The Basics of Business Structures, with Bettie Newell

Image by *bene*, via Flickr Creative Commons
 

 
 CraftyPod #120: The Basics of Business Structures, with Bettie Newell: Play Now | Play in Popup | Download

In this show:

• Bettie Newell, and attorney and a crafter, helps us understand legal business structures, including Sole Proprietorships, LLCs, Corporations, and Partnerships.

• We talk about why these structures are important, and which ones might be best for what kinds of craft businesses.

• …And we talk about what’s involved [...]

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“The Cool Kids” (and why that’s a flawed idea)

July 29, 2010

Image by Andy Woo, via Flickr Creative Commons

Okay, I’m just going to come right out and say it: if there’s one phrase in the English language that makes me squirm, it’s “The Cool Kids.”

I have a checkered history with those words. My career as a shy child, right up until college, was overshadowed by this [...]

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Google Analytics Tricks for Crafters: Benchmarking

July 28, 2010

Here we go with another Google Analytics tricky trick. There’s an almost-hidden feature called Benchmarking that lets you compare your blog’s stats with those of other similar websites.

What Analytics subjects would you like me to cover in future videos? Leave a comment below!

If you like this video, here’s the rest of the series:

Playing with Date [...]

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What if we paid each other?

July 26, 2010

This is a post from the now-retired Make & Meaning blog.

Image by Olivander, via Flickr

I think it’s true that many creative people would love to find a way to make their living being creative. So we might put up websites and online stores, and try to get into shows. We might even hope that sooner [...]

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