Hello there! I'm Diane and I have two grand passions: making crafts and making media. That's what I write about here, and sometimes, I get all thoughtful about internet culture and creative small businesses. Thanks for stopping by! Would you like some tea?

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Video: Hangout with Grace Dobush, Author of Crafty Superstar

Video: Hangout with Grace Dobush, Author of Crafty Superstar

The Crafty Superstar Ultimate Craft Business Guide”> Enjoy this video chat with Grace Dobush. We talked about her new, expanded edition of The Crafty Superstar Ultimate Craft Business Guide.

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Video: A Hangout with Hello Craft, discussing their new book and craft businesses

Video: A Hangout with Hello Craft, discussing their new book and craft businesses

Here’s a recording of the live Hangout I did with the ladies of Hello Craft. We talked about their new book, Handmade to Sell: Hello Craft’s Guide to Owning, Running, and Growing Your Crafty Biz. And we had some interesting discussion about what makes a craft business sustainable. Enjoy!

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Video: Discussing Tara Swiger’s book, Market Yourself

Video: Discussing Tara Swiger’s book, Market Yourself

Here’s another chapter in our ongoing discussion about craft book reviews and how they can evolve to be more engaging. Since I’m a big fan of Tara Swiger and her new book about marketing for small creative businesses, I thought I’d try using Google Hangout to create a three-way discussion video about the book. Tara’s …

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On Fame and Celebrity (Mostly the Crafty, Internet Kind)

On Fame and Celebrity (Mostly the Crafty, Internet Kind)

Image by Roadsidepictures, via Flickr I’ve been trying to write this post for nearly four years. It’s difficult and complicated to say what I want to say, in a way that doesn’t sound any of the ways I fear it will sound. I’m grateful to Tara, Elizabeth and K for their feedback and suggestions. Even the …

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When is “Corporate” Not So Corporate?

When is “Corporate” Not So Corporate?

Image by ell brown, via Flickr Sometimes a big idea takes a long time to germinate, and then it kind of explodes all of a sudden. The seed of this post dates all the way back to the Craft Social we had in March – it was a discussion about small business branding. If you …

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Do People Hate Kickstarter? (And, How I Supported Free in August)

Do People Hate Kickstarter? (And, How I Supported Free in August)

I’m feeling an odd vibe of resistance to Kickstarter around the community. How do YOU feel about it?

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Video of my Social Marketing 102 Workshop!

Video of my Social Marketing 102 Workshop!

Note, 3/5/13: Sorry, this video is missing in the PNCA archive at the moment. I’m hoping to gain access to it again soon. Thanks to the awesomeness of I Heart Art: Portland, you can peruse this free video version of the Social Marketing workshop I taught for them earlier this month. In this workshop, I …

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Producers, Consumers, and Community (a gentle reminder)

Producers, Consumers, and Community (a gentle reminder)

Here’s another post from the now-defunct Make & Meaning blog. (Actually, though, I ended up rewriting the whole thing.) Image by estaticist, via Flickr Any successful ecosystem (and any healthy community) needs both producers and consumers. Cooks and eaters. Talkers and listeners. Hat-knitters and cold heads. In the online craft community, seemingly, there are producers as far …

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How do you talk about your product online without being all spammy?

How do you talk about your product online without being all spammy?

…Aaaaaaaand the Week of Big Guest Posts wraps up with my new post on the Etsy Blog! This one’s about an all-important skill: how to mention your products online in ways that actually draw people’s interest. That’s not to say that your product isn’t interesting – of course it is. But during the holiday season, all …

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What if you’re getting started with all this online marketing stuff too late?

What if you’re getting started with all this online marketing stuff too late?

Image by the trial, via Flickr This week just keeps getting better – and not just because I’m playing six hours of Harry Potter LEGO a day. The nice folks at Handamde Spark just published a new piece I wrote, called Quick! The holidays are coming and I have to start marketing online! Click the link to …

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