The Crafty Superstar Ultimate Craft Business Guide”> Enjoy this video chat with Grace Dobush. We talked about her new, expanded edition of The Crafty Superstar Ultimate Craft Business Guide.
Read On! There’s More!
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The Crafty Superstar Ultimate Craft Business Guide”> Enjoy this video chat with Grace Dobush. We talked about her new, expanded edition of The Crafty Superstar Ultimate Craft Business Guide. Read On! There’s More! Here’s a recording of the live Hangout I did with the ladies of Hello Craft. We talked about their new book, Handmade to Sell: Hello Craft’s Guide to Owning, Running, and Growing Your Crafty Biz. And we had some interesting discussion about what makes a craft business sustainable. Enjoy! Read On! There’s More! Here’s another chapter in our ongoing discussion about craft book reviews and how they can evolve to be more engaging. Since I’m a big fan of Tara Swiger and her new book about marketing for small creative businesses, I thought I’d try using Google Hangout to create a three-way discussion video about the book. Tara’s … Read On! There’s More! Image by Roadsidepictures, via Flickr I’ve been trying to write this post for nearly four years. It’s difficult and complicated to say what I want to say, in a way that doesn’t sound any of the ways I fear it will sound. I’m grateful to Tara, Elizabeth and K for their feedback and suggestions. Even the … Read On! There’s More! Image by ell brown, via Flickr Sometimes a big idea takes a long time to germinate, and then it kind of explodes all of a sudden. The seed of this post dates all the way back to the Craft Social we had in March – it was a discussion about small business branding. If you … Read On! There’s More! I’m feeling an odd vibe of resistance to Kickstarter around the community. How do YOU feel about it? Read On! There’s More! Note, 3/5/13: Sorry, this video is missing in the PNCA archive at the moment. I’m hoping to gain access to it again soon. Thanks to the awesomeness of I Heart Art: Portland, you can peruse this free video version of the Social Marketing workshop I taught for them earlier this month. In this workshop, I … Read On! There’s More! Here’s another post from the now-defunct Make & Meaning blog. (Actually, though, I ended up rewriting the whole thing.) Image by estaticist, via Flickr Any successful ecosystem (and any healthy community) needs both producers and consumers. Cooks and eaters. Talkers and listeners. Hat-knitters and cold heads. In the online craft community, seemingly, there are producers as far … Read On! There’s More! …Aaaaaaaand the Week of Big Guest Posts wraps up with my new post on the Etsy Blog! This one’s about an all-important skill: how to mention your products online in ways that actually draw people’s interest. That’s not to say that your product isn’t interesting – of course it is. But during the holiday season, all … Read On! There’s More! Image by the trial, via Flickr This week just keeps getting better – and not just because I’m playing six hours of Harry Potter LEGO a day. The nice folks at Handamde Spark just published a new piece I wrote, called Quick! The holidays are coming and I have to start marketing online! Click the link to … Read On! There’s More! |
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