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Hello there! I'm Sister Diane and I have two grand passions: making crafts and making media. That's what I write about here, and sometimes, I get all thoughtful about internet culture and creative small businesses. Thanks for stopping by! Would you like some tea?   
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 Image by ell brown, via Flickr Sometimes a big idea takes a long time to germinate, and then it kind of explodes all of a sudden. The seed of this post dates all the way back to the Craft Social we had in March – it was a discussion about small business branding. If you … Read On! There’s More!  I’m feeling an odd vibe of resistance to Kickstarter around the community. How do YOU feel about it? Read On! There’s More!   Thanks to the awesomeness of I Heart Art: Portland, you can peruse this free video version of the Social Marketing workshop I taught for them earlier this month. In this workshop, I talked about ways to use social media as a storytelling tool, and how to figure out what your story is in the … Read On! There’s More!  Here’s another post from the now-defunct Make & Meaning blog. (Actually, though, I ended up rewriting the whole thing.) Image by estaticist, via Flickr Any successful ecosystem (and any healthy community) needs both producers and consumers. Cooks and eaters. Talkers and listeners. Hat-knitters and cold heads. In the online craft community, seemingly, there are producers as far … Read On! There’s More!  …Aaaaaaaand the Week of Big Guest Posts wraps up with my new post on the Etsy Blog! This one’s about an all-important skill: how to mention your products online in ways that actually draw people’s interest. That’s not to say that your product isn’t interesting – of course it is. But during the holiday season, all … Read On! There’s More!  Image by the trial, via Flickr This week just keeps getting better – and not just because I’m playing six hours of Harry Potter LEGO a day. The nice folks at Handamde Spark just published a new piece I wrote, called Quick! The holidays are coming and I have to start marketing online! Click the link to … Read On! There’s More!  Aaaaaaaaaaaaaaand just like that, it’s November. Just a quick note today to tell you how excited I am: I’m doing a monthly column on CRAFT, called Crafting Your Online Presence! (Dig the spiffy photo header above – how cool is that?!) You can read the first installment here – it’s about how to make time for … Read On! There’s More!  Kirsty Hall and I talk about what it means to be more authentic online – whether it’s in your blog posts, tweets, or Facebook updates. How does authenticity lead people to trust you – and when can it turn them away? What impact does it have on a small craft business? Is there anything … Read On! There’s More!  Earlier this year, I announced that I was starting up an email newsletter. I had big plans for this thing – free PDF downloads, updates from this blog, special coupons, and so on. Well now that I’m four months into this adventure, I’m re-thinking the project. I thought I’d share my observations, in case they’re … Read On! There’s More!  Many business experts (although not Pushkin) will tell you that there are two kinds of income: active and passive. To be a successful entrepreneur, you need to cultivate some of both. Active income, of course, is where you have to expend effort for every sale you make. As crafters, boy are we familiar with this … Read On! There’s More! |
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