Hello there! I'm Diane and I make lots of things. That's what I write about here, along with musings on internet culture and creative small businesses. Thanks for stopping by! Would you like some tea?

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What Could You Be Learning From Your Images?

What Could You Be Learning From Your Images?

   You don’t need me to tell you this: images are powerful. Especially for people like us – creative people, people who make things and immerse ourselves in colors and textures and forms. What’s really interesting about this idea is how harness-able the power of images can be.    …That idea brings me to Instagram. I avoided …

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Which of Your Readers Are the Stickiest?

Which of Your Readers Are the Stickiest?

Image by KyleWiTh, via Flickr I don’t think this is any big secret at this point: in may ways, the act of communicating through blog comments has largely given way to the more nimble conversations happening in social media spaces. That’s not to say that blogs are over! After all, blog posts are a big …

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What Can a Reader Survey Really Tell You?

What Can a Reader Survey Really Tell You?

Image by Pahz, via Flickr So you have this audience, and you want to know more about who they are and what they want. One popular way to find out is to post some kind of survey on your blog. (Google Drive has a free, super-dandy survey-building tool.) Reader surveys can be very useful, but it’s …

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How Much Do Your Blog, Facebook, and Twitter Numbers Really Matter?

How Much Do Your Blog, Facebook, and Twitter Numbers Really Matter?

Image by Judy **, via Flickr Today, I want to talk about your numbers. How many monthly unique visitors do you get on your blog? How many Twitter followers do you have? How many Facebook Likes? How many subscribers for your email newsletter? How many times have your tutorials been pinned? I think we all …

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This month, we’re talking about Your Actual Audience

This month, we’re talking about Your Actual Audience

Image by stijnbokhove, via Flickr Welcome to May! This month, our theme is your actual audience, which is a slightly more complex idea than it appears to be on the surface. Sure, people are reading your blog, Facebook, Twitter, Instagram, etc – but of those, how many are truly paying attention? How many actually have the …

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The Problem of Problem-Solving, and how that relates to monetizing a blog

The Problem of Problem-Solving, and how that relates to monetizing a blog

Image by colemama, via Flickr Let’s talk today a very common blog-monetizing pitfall – one I see many craft bloggers hit, and one I’ve hit myself, more than once. We crafters love sharing our talents on our blogs. And we really love it when our readers love what we make. We want to believe that the …

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Strategic Content vs. Fun Content: How to Tell the Difference

Strategic Content vs. Fun Content: How to Tell the Difference

Image by spwelton, via Flickr In her guest post last week, Grace made some excellent points about content that happens outside your blog. Whether you spend time on Twitter, Facebook, Pinterest, Ravelry, Instagram, Sulia, or all of the above, it’s all content. And when you start thinking this globally about your content, you start realizing that, …

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A Hangout with Grace Dobush, Talking Content Strategy

A Hangout with Grace Dobush, Talking Content Strategy

 I’m always excited to talk with Grace Dobush about anything marketing-related. This evening, we’re discussing content strategy. Check out the updated version of Grace’s classic biz-book, The Crafty Superstar Ultimate Craft Business Guide You can also connect with Grace at her Etsy shop, Twitter, LinkedIn, and her blog. Grace and I mentioned several resources in our conversation, …

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Content Strategy Beyond Your Blog: A Guest Post from Grace Dobush

Content Strategy Beyond Your Blog: A Guest Post from Grace Dobush

Grace Dobush, of The Crafty Superstar Ultimate Craft Business Guide fame, contributed this awesome guest post about content strategy from a new, more global angle.

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A Class for Locals; a Worksheet for Online Folks

A Class for Locals; a Worksheet for Online Folks

First, if you’re a PDX local, I wanted you to know that I’ll be teaching English Paper Piecing at Fabric Depot next Saturday, March 16, 2-5pm. We’ll be quilted making mug rugs like this (although you’ll be able to vary the piecing of yours any way you like.) All materials are included, and you …

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