Hello there! I'm Diane and I have two grand passions: making crafts and making media. That's what I write about here, and sometimes, I get all thoughtful about internet culture and creative small businesses. Thanks for stopping by! Would you like some tea?

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News Updates (and a little more on Handmade Pushkin)

News Updates (and a little more on Handmade Pushkin)

…Just time for a few quick update-y things today! I just started a three-post series over on the Vianza blog. It’s about getting more purposeful about your online activity if you’re online to market a small craft business. These posts are getting at the core of some big things I hope to say about blogging …

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A Roundup of Holiday Season Marketing Posts

A Roundup of Holiday Season Marketing Posts

Image by the trial, via Flickr Since the holiday sales season is looming large, and a bunch of you liked the tutorial roundup earlier this week, I thought I’d also round up some posts I’ve written for other websites about the ins and outs of holiday-season marketing. Go forth and make sales! If you’re new to …

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Can’t We Fix Marketing in the Crafty Blogosphere?

Can’t We Fix Marketing in the Crafty Blogosphere?

“Will you please blog about my shop/product/event/contest/project?” This is a question I get asked many times each week. And when I have a new product to market, it’s the first question I ask other bloggers. But you know what? That question is broken! And I believe the time has come for us to evolve a …

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Pinterest, Inspiration, Copying and the Whole Ethics Thing

Pinterest, Inspiration, Copying and the Whole Ethics Thing

Here’s another big debate brewing in the community, and this time, it’s about Pinterest. I caught wind of it when Rachel sent me a link to an interesting discussion on Salt City Spice. The premise of that discussion is: “Here’s the thing that’s been bothering me though – after a few months of pinning and …

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Video of my Social Marketing 102 Workshop!

Video of my Social Marketing 102 Workshop!

Note, 3/5/13: Sorry, this video is missing in the PNCA archive at the moment. I’m hoping to gain access to it again soon. Thanks to the awesomeness of I Heart Art: Portland, you can peruse this free video version of the Social Marketing workshop I taught for them earlier this month. In this workshop, I …

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New Tutorials! Come and Get ‘Em!

New Tutorials! Come and Get ‘Em!

Happy Friday, everyone! Here’s a little roundup of tutorials I’ve done lately, in case you were at a loss for stuff to make this weekend. (Which of course you are NOT, but still….) First, up top there is honestly one of my favorite things I’ve made in recent memory – many thanks to The Oregonian …

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New How-To’s and Classes

New How-To’s and Classes

I’m loving all the discussion coming out of yesterday’s post about Free and Sustainability. Please, keep it coming! If we all put our heads together, we can find so many solutions. In the meantime, I wanted to catch you up on some tutorials and things I have going on right now… First, you may have missed …

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How do you talk about your product online without being all spammy?

How do you talk about your product online without being all spammy?

…Aaaaaaaand the Week of Big Guest Posts wraps up with my new post on the Etsy Blog! This one’s about an all-important skill: how to mention your products online in ways that actually draw people’s interest. That’s not to say that your product isn’t interesting – of course it is. But during the holiday season, all …

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What if you’re getting started with all this online marketing stuff too late?

What if you’re getting started with all this online marketing stuff too late?

Image by the trial, via Flickr This week just keeps getting better – and not just because I’m playing six hours of Harry Potter LEGO a day. The nice folks at Handamde Spark just published a new piece I wrote, called Quick! The holidays are coming and I have to start marketing online! Click the link to …

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Sweet! My new monthly column on CRAFT!

Sweet! My new monthly column on CRAFT!

Aaaaaaaaaaaaaaand just like that, it’s November. Just a quick note today to tell you how excited I am: I’m doing a monthly column on CRAFT, called Crafting Your Online Presence! (Dig the spiffy photo header above – how cool is that?!) You can read the first installment here – it’s about how to make time for …

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