Hello there! I'm Sister Diane and I have two grand passions: making crafts and making media. That's what I write about here, and sometimes, I get all thoughtful about internet culture and creative small businesses. Thanks for stopping by! Would you like some tea?

 

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A Free Video Class (me teaching social media marketing), from I Heart Art

A Free Video Class (me teaching social media marketing), from I Heart Art

Back in May, I had a chance to teach a two-hour workshop on social media marketing for creative biz owners. It was part of an ongoing workshop series organized by I Heart Art. You should know something about this organization, because it’s awesome. Here’s the deal: I Heart Art is a cooperative effort between Etsy, …

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Videoblog #7: A Request I’m Really Nervous About Making

Videoblog #7: A Request I’m Really Nervous About Making

In this video blog, I take a deep breath and ask you for some help to keep my email more manageable. I hope you won’t be offended. This is a matter of hours and capacity – nothing personal. …And by all means, if you do Google your question as I suggest here, and you can’t find …

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Google Analytics Tricks for Crafters: Landing Pages

Google Analytics Tricks for Crafters: Landing Pages

In this week’s Google Analytics trick, we’re looking at your Top Landing Pages and what they can tell you about how new visitors see your blog. What Analytics subjects would you like me to cover in future videos? Leave a comment below! If you like this video, here’s the rest of the series.

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Google Analytics Tricks for Crafters: Benchmarking

Google Analytics Tricks for Crafters: Benchmarking

Here we go with another Google Analytics tricky trick. There’s an almost-hidden feature called Benchmarking that lets you compare your blog’s stats with those of other similar websites. What Analytics subjects would you like me to cover in future videos? Leave a comment below! If you like this video, here’s the rest of the series.

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Video: Stories of Who We Know (Tara and I, that is)

Video: Stories of Who We Know (Tara and I, that is)

It’s Video Blog Day, and here’s something a little different. Tara and I are getting ready to teach a cool one-day class called It’s Who You Know. In the process, we’ve been telling each other stories of how we reached out to various people online, and how this ended up helping our businesses later. …And …

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Google Analytics Tricks for Crafters: Bounce Rate

Google Analytics Tricks for Crafters: Bounce Rate

This week’s Google Analytics video teaches you a little something about Bounce Rate – what it means, and when it’s worth worrying about (hint: not always, if you’re a blogger). If you’d like to see the other videos in this series, here they are.

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Google Analytics Tricks for Crafters: Entrance Paths

Google Analytics Tricks for Crafters: Entrance Paths

In this installment, we look at Entrance Paths – which is a fancy way of saying, “Seeing where people go when they meander around your website.” If you want to see the rest of this video series, here it is.

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Videoblog#6: I Get Paid in Time

Videoblog#6: I Get Paid in Time

This episode is related to this post. One of the biggest advantages of being self-employed is getting paid partially in time. And this day was a perfect example of that. Sadly, the heat wave here in the NW has played havoc with my lighting scheme and pretty much bedraggled me. So this is kind of …

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Google Analytics Tricks for Crafters: Site Overlay

Google Analytics Tricks for Crafters: Site Overlay

Here’s the second video in my little Google Analytics series. We’re talking about a really cool feature called Site Overlay, which lets you see what people are clicking on your blog page. (UPDATE: this feature is now called In-Page Analytics, and it works very similarly to what’s in this video.) If you liked this video, …

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Google Analytics Tricks for Crafters: Playing With Dates

Google Analytics Tricks for Crafters: Playing With Dates

This video is the first in a little series I’m cooking up. Google Analytics is a great tool for tracking your blog’s stats, but it also has some nifty not-so-obvious features you can use to really learn more about who’s reading what on your blog. In this first installment, we’ll analyze a big traffic spike. …

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